This week on our Under The Influence Summer Series:
Nudge: The Persuasive Power of Whispers

This week on our Under The Influence Summer Series, we look at the subtle art of “nudging.” Schools, marketers and even governments are now using small nudges to gently steer people toward making [...]

This week on our Under The Influence Summer Series:
When Brands Mock Other Brands

This week on our Summer Series, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point – and mocking a rival always [...]

Event
Mixing Business With Pleasure:
An Evening With Terry O’Reilly

Come on out to beautiful Huntsville, Ontario for an evening of marketing insights and fun stories at the Algonquin Theatre on Sept. 27. Join us for a book signing, grab an Under The Influence [...]

This week on our Under The Influence Summer Series:
Nobody’s Dead Anymore:
Marketing Deceased Celebrities

This week on our Summer Series, we look at Marketing Dead Celebrities. It’s become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but [...]

This week on our Under The Influence Summer Series:
Marketing Rock ‘n’ Roll, Pt II

This week, it’s Part Two of “Marketing Rock and Roll.” As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one [...]

This week on our Under The Influence Summer Series:
The Psychology of Price

Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season. This week, we’ll explore how we’re all influenced by [...]

This week on our Under The Influence Summer Series:
Elevator Pitches

Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season. This week, we look at the art of the elevator pitch. The [...]

Here’s where you can find our 2018 Summer Series on the air

We’ve pulled 10 of our most popular episodes from deep in our archives to put together a mini encore season airing June-August. From Marketing Rock ‘n’ Roll to the Psychology of [...]

Event:
Social West

Had an amazing time speaking at this year’s Social West event in Calgary. Big thanks to the 500 people that came out and to the incredible event organizers. Phenomenal talks for business [...]

This week on Under The Influence:
Ask Terry 2018

This week, it’s our annual Ask Terry episode – where we answer listener questions on the air. From the inspiration behind our theme song, to why some commercials overstay their welcome, to [...]

This week on Under The Influence:
How Tourism Survives A Tragedy

This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top [...]

Upcoming Event:
Join me at WALRUS LIVE 2018

Come celebrate the 15th anniversary of The Walrus with a 3-day gathering about on The Future of Everything. I’ll be speaking on June 14 about the fascinating marketing implications of [...]

Thanks for having us, Newfoundland!

Big thanks to the folks in St. John’s who came out to the Arts & Culture Centre for the Art of Influence event. And to our hosts – The Designers. Lovely city, lovely people.

This week on Under The Influence:
Guinness Book of World Ad Records

This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest [...]

Join Me and Ted Blades Next Week in St. John’s

I’m coming to speak at the Arts & Culture Centre in St. John’s, NFLD on May 19, followed by a fun conversation with old college roommate, Ted Blades of the CBC. Join us for fun [...]

This week:
Colour Schemes:
How Colours Make You Buy
(An Encore Broadcast)

In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain [...]

Zig When Others Zag:
Terry’s talk at the Vancouver Island Construction Conference

Terry was recently interviewed by Victoria News after his talk at the Vancouver Island Construction Conference. Here’s an excerpt: “When there’s that much competition it really pays to have [...]

This week:
Marketing A Negative

This week on Under The Influence, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave [...]

This week:
Bookmarks 2018

This week, it’s our annual episode dedicated to great stories from our Under The Influence research that didn’t make the regular season. We’ll tell the story of why Maple Leafs owner [...]

My Bucket List Trip to
Abbey Road Studios

Last month, I had the once-in-a-lifetime opportunity to tour Abbey Road Studios thanks to my longtime friend and composer, Trevor Morris. Trevor was recording two movie scores in London that [...]

This week:
Brand Envy 2018

This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first [...]

This week:
Hey Vern! When Ads Go Hollywood

This week, we look at commercials that made the unlikely leap…to Hollywood. Some became big hit movies, others inspired popular songs. One even became a TV series that was voted one of the worst [...]

This week
It’s The Little Things:
An Encore Broadcast

This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep [...]

This week:
Famous Jingles

This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in [...]

Event:
Terry in Barrie

Big thanks to the folks in Barrie who came out to the Georgian College campus for a fun talk about the Power of Storytelling. Loved meeting the next generation of marketers.   For more [...]

This week:
Brands Are People, Too:
Products Named After Inventors

This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry [...]

The Audio Book Version of This I Know Is Available Now

So happy to announce that after countless hours in the Terstream, you can now find This I Know: Marketing Lessons from Under The Influence on both Audible and Kobo. I hope you enjoy it.

This week:
Worthless To Priceless

This week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might be scraps on the ground that people stepped over, [...]

This week:
Celebrities: Living To Tell The Tales

This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan Arkin defied all advertising norms and why an [...]

This week:
Kentucky Fried Brand Myths

This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It’s easy to accept rumours as [...]

This week:
Comic Book Ads

This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and [...]

Terry’s Two Cents on 2018’s Super Bowl Ads for the Globe and Mail

Terry was interviewed by the Globe and Mail on this year’s Super Bowl ad touchdowns and letdowns. “While the Ram commercial certainly got his attention, O’Reilly says overall [...]

This week:
A Wild & Crazy Idea:
How Companies Solve Big, Hairy Problems

This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s [...]

Terry at TRU

Terry will be speaking in Thompson Rivers University’s Grand Hall on Wednesday, Feb. 7, at 7 p.m. as part of the university’s Common Voices Lecture Series. Tickets to the event are free, but [...]

This week:
Delicious Names:
Marketing Appetite Appeal

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing [...]

This I Know Makes CBC Books 2017 Bestsellers in Canada List

Very proud to have made CBC Books Bestselling Books in Canada of 2017 list. A big thank you to everyone who picked up a copy of my book This I Know: Marketing Lessons from Under The Influence. To [...]

This week:
Underwear In Your Mailbox:
Subscription Marketing

This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or [...]

This week:
Damn The Torpedoes

This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, [...]

This week:
I See A Little Silhouetto Of A Brand:
How Old School Products Survive

This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business [...]

This week:
Put It Between Your Knees & Squeeze:
Marketing A Fad

Kicking off our 2018 season, we explore how some of the craziest fads are marketed. We’ll look at how one student’s school project changed the way we sleep, why a single toy made Tyco [...]

Under The Influence Is Back With a Brand New Season

Under The Influence returned to the airwaves January 4th with a brand spanking new season. Hope you’ll join us…

‘This I Know’ on The Next Chapter with Shelagh Rogers

Joined the wonderful Shelagh Rogers today on her show “The Next Chapter” to talk about my new book This I Know: Marketing Lessons from Under The Influence and the four commercials I [...]

Interview on the Walrus Talks Train

This past April, I was invited to take part in the inaugural Walrus Talks Train as part of the Walrus Canada 150 Talks. We boarded a special vintage Via Rail car for a trip from Ottawa to [...]

Join Steve Patterson & Me at Hot Docs Cinema March 20

First of all, thanks for coming out to our first-ever live Under The Influence podcast last November. We had a lot of fun doing it. Let’s do it again. I’d like to invite you to an [...]

Watch Terry’s Latest Walrus Talk

Had the pleasure of giving my second Walrus Talk at this year’s Walrus event in Ottawa. The subject: Disruption. Take a look below:   For book tour dates and information, visit our [...]

Canadian Librarians Include ‘This I Know’ in Top Picks for February

This I Know: Marketing Lessons from Under The Influence is the only non-fiction book to be included in Loanstar’s Top Picks for February, as chosen by Canadian Librarians. Big thank you to [...]

Get in Touch

Send me a note if you like.

0