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News

Home / News
 Introducing Our New True Crime Pod “The Miami Chronicles: Booby Trap”
0
By Terry O'Reilly
In News, The Miami Chronicles
Posted November 17, 2020

Introducing Our New True Crime Pod “The Miami Chronicles: Booby Trap”

The Apostrophe Podcast Company added a brand new series to its roster. This time, a fascinating true crime story hosted by someone who lived it. The Miami Chronicles: “Booby Trap” tells the true [...]

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 “We Regret To Inform You: The Rejection Podcast” is available now
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By Terry O'Reilly
In News, We Regret To Inform You
Posted November 17, 2020

“We Regret To Inform You: The Rejection Podcast” is available now

In case you missed it, Terry and the team behind Under the Influence have started a brand new podcast network called The Apostrophe Podcast Company. Our first official production was the latest [...]

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 Under the Influence Is Back For Its 10th Season
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By Terry O'Reilly
In News, Under The Influence
Posted November 15, 2020

Under the Influence Is Back For Its 10th Season

Under the Influence is back on the air for its 10th season (and Terry’s 16th year on the CBC). Our researchers are hard at work and we’ve locked Terry in his office until July. [...]

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 The Age of Persuasion is now available as an Audiobook!
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By Terry O'Reilly
In Books, News
Posted February 29, 2020

The Age of Persuasion is now available as an Audiobook!

Happy to announce the audiobook edition of my first book, The Age of Persuasion, is finally available. Listen now on Audible, Kobo, Google Play Books or Apple Books.

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 Age of Persuasion Audiobook Coming Soon
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By Terry O'Reilly
In Books, News
Posted January 8, 2020

Age of Persuasion Audiobook Coming Soon

Terry’s first book The Age of Persuasion: How Marketing Ate Our Culture is coming soon to Audible. Stay tuned…

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 How To Fly A Horse: The Secret History of Creation, Invention and Discovery  by Kevin Ashton
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By Terry O'Reilly
In Terry’s Book Club, Uncategorized
Posted December 31, 2019

How To Fly A Horse:
The Secret History of Creation, Invention and Discovery

by Kevin Ashton

This remarkable book mines the mysterious process of creativity. It’s one of the best books I’ve read on the subject and I would recommend it as a perfect bookend to Creativity, Inc by Ed [...]

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 Under The Influence Returns to the Airwaves January 2
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By Terry O'Reilly
In News, Under The Influence
Posted December 13, 2019

Under The Influence Returns to the Airwaves January 2

We’re within earshot of our 2020 season! Under the Influence returns to the airwaves January 2 with a brand new season. From unique and innovative wedding marketing to how losing sports [...]

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 Under the Influence named one of Apple Podcasts 2019 Most Popular Shows Overall
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By Terry O'Reilly
In News, Under The Influence
Posted December 13, 2019

Under the Influence named one of Apple Podcasts 2019 Most Popular Shows Overall

A massive thank you to all our loyal listeners who earned us a spot on Apple Podcasts Best Listens of 2019 list as one of the Most Popular Shows Overall. An honour. And it’s all thanks to you.

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 The Gift of Fear  by Gavin de Becker
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By Terry O'Reilly
In News, Terry’s Book Club
Posted November 30, 2019

The Gift of Fear
by Gavin de Becker

This month’s book recommendation is something a little different. Anyone who listens to our show or podcast knows I am endlessly curious about human behaviour. And I firmly believe that kind of [...]

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 Shop Under The Influence Merch This Holiday Season
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By Terry O'Reilly
In Uncategorized
Posted November 20, 2019

Shop Under The Influence Merch This Holiday Season

Visit our Shop page for holiday gift ideas. Books, T-shirts, mugs and more. Including our Holiday Book Bundle – two hardcover books signed by Terry for the specialty price of $59. Happy holidays!

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 Creativity, Inc.  by Ed Catmull
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By Terry O'Reilly
In News, Terry’s Book Club
Posted September 30, 2019

Creativity, Inc.
by Ed Catmull

Managing a creative business is never easy. I did it for 25 years and I can say firsthand that a creative company is all about culture. And that creative ideas are as fragile as soap bubbles. But [...]

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 Shop our Summer Sale!
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By Terry O'Reilly
In News
Posted September 3, 2019

Shop our Summer Sale!

Our End of Summer Sale has officially kicked off. Buy a Terstream Tee, get a Terstream Mug free on our Shop page. No discount code required – mug automatically added at checkout. Limit one [...]

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 The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century By Jeffrey Cruikshank & Arthur W. Schultz
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By Terry O'Reilly
In News, Terry’s Book Club
Posted September 1, 2019

The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century
By Jeffrey Cruikshank & Arthur W. Schultz

A few seasons ago, we did an episode on Albert D. Lasker, possibly the most fascinating adman of the 20th century. It was our most listened-to episode of the year. Lasker changed advertising for [...]

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 The Mockingbird Next Door By Marja Mills
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By Terry O'Reilly
In News, Terry’s Book Club
Posted July 31, 2019

The Mockingbird Next Door
By Marja Mills

My favourite movie is To Kill A Mockingbird. The movie was based on a book written by the reclusive Harper Lee. Published in 1960, it still sells close to one million copies per year. Astounding. [...]

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 This week on our Under the Influence Summer Series Brands In Cars Getting Coffee: Sponsorship Marketing
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By Terry O'Reilly
In News, Under The Influence
Posted July 8, 2019

This week on our Under the Influence Summer Series
Brands In Cars Getting Coffee:
Sponsorship Marketing

This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause [...]

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 Catch the Under the Influence Summer Series
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By Terry O'Reilly
In News, Under The Influence
Posted July 3, 2019

Catch the
Under the Influence Summer Series

Under the Influence is on hiatus until January. But our Summer Series of popular episodes from seasons 5 and 6 has officially kicked off. Here’s when to tune in: Hope you’ll join us.

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 Thanks A Lot Mr. Kibblewhite By Roger Daltrey
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By Terry O'Reilly
In News, Terry’s Book Club
Posted June 27, 2019

Thanks A Lot Mr. Kibblewhite
By Roger Daltrey

This is a gem of a book. It’s not a long read – just 246 pages – perfect for airplane trips and vacations. First there’s the title. Mr. Kibblewhite was the headmaster who expelled [...]

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 This week on the final 2019 episode of Under the Influence: Ask Terry
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By Terry O'Reilly
In News, Under The Influence
Posted June 19, 2019

This week on the final 2019 episode of Under the Influence:
Ask Terry

This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether [...]

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 This week on Under the Influence: God Save The Commercial: When Ads Are Banned
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By Terry O'Reilly
In News, Under The Influence
Posted June 12, 2019

This week on Under the Influence:
God Save The Commercial: When Ads Are Banned

This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating [...]

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 This week on Under the Influence: The Risk in The Asterisk: Fine Print & Advertising Disclaimers
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By Terry O'Reilly
In News, Under The Influence
Posted June 6, 2019

This week on Under the Influence:
The Risk in The Asterisk:
Fine Print & Advertising Disclaimers

This week, we unpack the nuanced world of Advertising Disclaimers.  We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% [...]

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 This week on Under the Influence: Bookmarks 2019
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted May 29, 2019

This week on Under the Influence:
Bookmarks 2019

This week, it’s our annual Bookmarks episode – where we tell fascinating stories from our research that didn’t make it into the regular season. Like – the shocking reason Beatles [...]

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 Join Terry’s Book Club
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By Terry O'Reilly
In News
Posted May 29, 2019

Join Terry’s Book Club

I’ve started a Book Club. Every month I’ll make a recommendation and tell you why I think it’s worth reading. You can also recommend books to me there. Check back each month or follow us on [...]

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 This week on Under the Influence: Brand Envy 2019
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By Terry O'Reilly
In News, Under The Influence
Posted May 24, 2019

This week on Under the Influence:
Brand Envy 2019

This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to [...]

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 This week on Under the Influence: Selling The Dream: Real Estate Advertising An Encore Broadcast
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted May 8, 2019

This week on Under the Influence:
Selling The Dream: Real Estate Advertising
An Encore Broadcast

This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. [...]

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 This week on Under the Influence: Under the Influence of My Influences
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted May 2, 2019

This week on Under the Influence:
Under the Influence of My Influences

This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very [...]

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 This week on Under the Influence: Best Product In A Leading Role: Celebrity CEOs
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted April 25, 2019

This week on Under the Influence:
Best Product In A Leading Role:
Celebrity CEOs

This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by [...]

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 This week on Under the Influence: Red Sheep: The Power of Word-of-Mouth Advertising
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted April 17, 2019

This week on Under the Influence:
Red Sheep: The Power of Word-of-Mouth Advertising

This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually [...]

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 The Under the Influence Back Catalogue is Now Available Free of Charge
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By Terry O'Reilly
In Uncategorized
Posted April 14, 2019

The Under the Influence Back Catalogue is Now Available Free of Charge

For the first time ever, our entire back catalogue will be available for podcast download – no more waiting, no more paywalls. So if you missed any of our earlier seasons, here’s your [...]

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 Event: Winkler, Manitoba
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By Terry O'Reilly
In Speaking, Uncategorized
Posted April 14, 2019

Event:
Winkler, Manitoba

Fun fact: Did you know that Winkler, Manitoba was recently named the second most entrepreneurial city in Canada? I had the pleasure of talking to some of those entrepreneurs this month about how [...]

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 This week on Under the Influence: Little Big Towns: Roadside Attractions As Marketing
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted April 10, 2019

This week on Under the Influence:
Little Big Towns: Roadside Attractions As Marketing

This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring [...]

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 This week on Under The Influence: Promise Less, Profit More (An Encore Broadcast)
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted March 26, 2019

This week on Under The Influence:
Promise Less, Profit More
(An Encore Broadcast)

Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We’ll [...]

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 This week on Under the Influence: Objection Overruled: Law Firm Advertising
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted March 26, 2019

This week on Under the Influence:
Objection Overruled: Law Firm Advertising

This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break down the lawyer advertising lawsthat get some [...]

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 This week: Air Quality: Rule-Breaking Radio Advertising
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted February 12, 2019

This week:
Air Quality:
Rule-Breaking Radio Advertising

This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about [...]

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 This week on Under The Influence The Pompatus of Skippy: Brand Names In Songs
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted February 5, 2019

This week on Under The Influence
The Pompatus of Skippy:
Brand Names In Songs

This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And [...]

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 This week on Under The Influence: Monastic Merchandise: Products Made By Monks
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted January 28, 2019

This week on Under The Influence:
Monastic Merchandise:
Products Made By Monks

This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal [...]

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 This week on Under The Influence: Vending Machines: Coin-Operated Marketing
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted January 24, 2019

This week on Under The Influence:
Vending Machines:
Coin-Operated Marketing

This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are [...]

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 This week on Under The Influence A Matter of Time: The History of Commercial Lengths
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted January 15, 2019

This week on Under The Influence
A Matter of Time:
The History of Commercial Lengths

This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over [...]

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 This week on Under The Influence: Wacky Ad Spaces
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted January 10, 2019

This week on Under The Influence:
Wacky Ad Spaces

This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to [...]

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 Under The Influence Returns January 3rd
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted November 26, 2018

Under The Influence Returns January 3rd

Our 2019 season returns to the airwaves Thursdays and Saturdays at 11:30am on CBC Radio One beginning January 3. We’ve got a fun season planned. See you in the New Year…

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 Event: Top Ten in Toronto
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By Terry O'Reilly
In Speaking, Uncategorized
Posted November 20, 2018

Event: Top Ten in Toronto

This November, Terry spoke at the 2018 Top Ten Event in support of Future Possibilities for Kids, where 10 speakers spoke for 10 minutes each about boycotting your old thoughts. A truly inspiring [...]

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 Watch Terry’s Walrus Talk on Cannabis Marketing
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By Terry O'Reilly
In Speaking, Uncategorized
Posted November 5, 2018

Watch Terry’s Walrus Talk on Cannabis Marketing

Terry spoke at the latest Walrus Talks event in Ottawa this past October on the subject of cannabis marketing in a post-legalization Canada. Head to the 7:30 mark below for Terry’s talk…

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 Event: Huntsville
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By Terry O'Reilly
In Speaking, Uncategorized
Posted September 30, 2018

Event: Huntsville

Big thanks to everyone who came out to the Algonquin Theatre in beautiful Huntsville for our event. So much fun.

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 Airstream Mania
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By Terry O'Reilly
In TerStream, Uncategorized
Posted September 17, 2018

Airstream Mania

It was a cornucopia of beautiful Airstreams up and down the main street of Collingwood, ON, this weekend. A mix of vintage and new trailers – all part of the first annual Urban Air North [...]

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 Thanks for another fun season
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted September 17, 2018

Thanks for another fun season

Big thank you to all our listeners for tuning into our 2018 season. Our show wouldn’t be possible without your ears. See our Events page for a list of events near you during the hiatus. [...]

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 This week on our Under The Influence Summer Series: Advertising Alumni
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted August 27, 2018

This week on our Under The Influence Summer Series:
Advertising Alumni

This week, it’s the final show of our 2018 Summer Series. In this episode, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape [...]

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 This week on our Under The Influence Summer Series: Viral Videos
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted August 20, 2018

This week on our Under The Influence Summer Series:
Viral Videos

This week on our Under The Influence Summer Series, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed [...]

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 This week on our Under The Influence Summer Series: Nudge: The Persuasive Power of Whispers
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By Terry O'Reilly
In Uncategorized
Posted August 16, 2018

This week on our Under The Influence Summer Series:
Nudge: The Persuasive Power of Whispers

This week on our Under The Influence Summer Series, we look at the subtle art of “nudging.” Schools, marketers and even governments are now using small nudges to gently steer people toward making [...]

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 This week on our Under The Influence Summer Series: When Brands Mock Other Brands
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted August 7, 2018

This week on our Under The Influence Summer Series:
When Brands Mock Other Brands

This week on our Summer Series, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point – and mocking a rival always [...]

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 Event Mixing Business With Pleasure: An Evening With Terry O’Reilly
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By Terry O'Reilly
In Books, Speaking, Uncategorized, Under The Influence
Posted July 26, 2018

Event
Mixing Business With Pleasure:
An Evening With Terry O’Reilly

Come on out to beautiful Huntsville, Ontario for an evening of marketing insights and fun stories at the Algonquin Theatre on Sept. 27. Join us for a book signing, grab an Under The Influence [...]

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 This week on our Under The Influence Summer Series: Nobody’s Dead Anymore: Marketing Deceased Celebrities
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted July 26, 2018

This week on our Under The Influence Summer Series:
Nobody’s Dead Anymore:
Marketing Deceased Celebrities

This week on our Summer Series, we look at Marketing Dead Celebrities. It’s become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but [...]

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 This week on our Under The Influence Summer Series: Marketing Rock ‘n’ Roll, Pt II
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted July 16, 2018

This week on our Under The Influence Summer Series:
Marketing Rock ‘n’ Roll, Pt II

This week, it’s Part Two of “Marketing Rock and Roll.” As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one [...]

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 This week on our Under The Influence Summer Series: The Psychology of Price
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted July 2, 2018

This week on our Under The Influence Summer Series:
The Psychology of Price

Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season. This week, we’ll explore how we’re all influenced by [...]

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 This week on our Under The Influence Summer Series: Elevator Pitches
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted June 28, 2018

This week on our Under The Influence Summer Series:
Elevator Pitches

Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season. This week, we look at the art of the elevator pitch. The [...]

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 Here’s where you can find our 2018 Summer Series on the air
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted June 25, 2018

Here’s where you can find our 2018 Summer Series on the air

We’ve pulled 10 of our most popular episodes from deep in our archives to put together a mini encore season airing June-August. From Marketing Rock ‘n’ Roll to the Psychology of [...]

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 Event: Social West
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By Terry O'Reilly
In Speaking, Uncategorized
Posted June 20, 2018

Event:
Social West

Had an amazing time speaking at this year’s Social West event in Calgary. Big thanks to the 500 people that came out and to the incredible event organizers. Phenomenal talks for business [...]

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 This week on Under The Influence: Ask Terry 2018
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted June 20, 2018

This week on Under The Influence:
Ask Terry 2018

This week, it’s our annual Ask Terry episode – where we answer listener questions on the air. From the inspiration behind our theme song, to why some commercials overstay their welcome, to [...]

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 This week on Under The Influence: How Tourism Survives A Tragedy
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted June 6, 2018

This week on Under The Influence:
How Tourism Survives A Tragedy

This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top [...]

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 Upcoming Event: Join me at WALRUS LIVE 2018
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By Terry O'Reilly
In Speaking, Uncategorized
Posted May 29, 2018

Upcoming Event:
Join me at WALRUS LIVE 2018

Come celebrate the 15th anniversary of The Walrus with a 3-day gathering about on The Future of Everything. I’ll be speaking on June 14 about the fascinating marketing implications of [...]

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 Thanks for having us, Newfoundland!
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By Terry O'Reilly
In Uncategorized
Posted May 28, 2018

Thanks for having us, Newfoundland!

Big thanks to the folks in St. John’s who came out to the Arts & Culture Centre for the Art of Influence event. And to our hosts – The Designers. Lovely city, lovely people.

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 This week on Under The Influence: Guinness Book of World Ad Records
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted May 28, 2018

This week on Under The Influence:
Guinness Book of World Ad Records

This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest [...]

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 Join Me and Ted Blades Next Week in St. John’s
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By Terry O'Reilly
In Speaking, Uncategorized
Posted May 10, 2018

Join Me and Ted Blades Next Week in St. John’s

I’m coming to speak at the Arts & Culture Centre in St. John’s, NFLD on May 19, followed by a fun conversation with old college roommate, Ted Blades of the CBC. Join us for fun [...]

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 This week: Colour Schemes: How Colours Make You Buy (An Encore Broadcast)
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted May 8, 2018

This week:
Colour Schemes:
How Colours Make You Buy
(An Encore Broadcast)

In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain [...]

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 Zig When Others Zag: Terry’s talk at the Vancouver Island Construction Conference
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By Terry O'Reilly
In Speaking, Uncategorized
Posted May 3, 2018

Zig When Others Zag:
Terry’s talk at the Vancouver Island Construction Conference

Terry was recently interviewed by Victoria News after his talk at the Vancouver Island Construction Conference. Here’s an excerpt: “When there’s that much competition it really pays to have [...]

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 This week: Marketing A Negative
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted May 1, 2018

This week:
Marketing A Negative

This week on Under The Influence, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave [...]

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 This week: Bookmarks 2018
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By Terry O'Reilly
In Uncategorized
Posted April 26, 2018

This week:
Bookmarks 2018

This week, it’s our annual episode dedicated to great stories from our Under The Influence research that didn’t make the regular season. We’ll tell the story of why Maple Leafs owner [...]

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 My Bucket List Trip to Abbey Road Studios
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By Terry O'Reilly
In Uncategorized
Posted April 21, 2018

My Bucket List Trip to
Abbey Road Studios

Last month, I had the once-in-a-lifetime opportunity to tour Abbey Road Studios thanks to my longtime friend and composer, Trevor Morris. Trevor was recording two movie scores in London that [...]

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 This week:Brand Envy 2018
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted April 18, 2018

This week:
Brand Envy 2018

This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first [...]

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 This week:Hey Vern! When Ads Go Hollywood
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted April 15, 2018

This week:
Hey Vern! When Ads Go Hollywood

This week, we look at commercials that made the unlikely leap…to Hollywood. Some became big hit movies, others inspired popular songs. One even became a TV series that was voted one of the worst [...]

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 This weekIt’s The Little Things:An Encore Broadcast
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted March 27, 2018

This week
It’s The Little Things:
An Encore Broadcast

This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep [...]

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 This week:Famous Jingles
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted March 19, 2018

This week:
Famous Jingles

This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in [...]

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 Event:Terry in Barrie
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By Terry O'Reilly
In Speaking, Uncategorized
Posted March 14, 2018

Event:
Terry in Barrie

Big thanks to the folks in Barrie who came out to the Georgian College campus for a fun talk about the Power of Storytelling. Loved meeting the next generation of marketers.   For more [...]

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 This week:Brands Are People, Too:Products Named After Inventors
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted March 14, 2018

This week:
Brands Are People, Too:
Products Named After Inventors

This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry [...]

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 The Audio Book Version of This I Know Is Available Now
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By Terry O'Reilly
In Books, Uncategorized
Posted March 6, 2018

The Audio Book Version of This I Know Is Available Now

So happy to announce that after countless hours in the Terstream, you can now find This I Know: Marketing Lessons from Under The Influence on both Audible and Kobo. I hope you enjoy it.

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 This week:Worthless To Priceless
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted March 6, 2018

This week:
Worthless To Priceless

This week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might be scraps on the ground that people stepped over, [...]

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 This week:Celebrities: Living To Tell The Tales
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted February 27, 2018

This week:
Celebrities: Living To Tell The Tales

This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan Arkin defied all advertising norms and why an [...]

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 This week:Kentucky Fried Brand Myths
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted February 21, 2018

This week:
Kentucky Fried Brand Myths

This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It’s easy to accept rumours as [...]

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 This week:Comic Book Ads
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted February 13, 2018

This week:
Comic Book Ads

This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and [...]

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 Terry’s Two Cents on 2018’s Super Bowl Ads for the Globe and Mail
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By Terry O'Reilly
In Uncategorized
Posted February 6, 2018

Terry’s Two Cents on 2018’s Super Bowl Ads for the Globe and Mail

Terry was interviewed by the Globe and Mail on this year’s Super Bowl ad touchdowns and letdowns. “While the Ram commercial certainly got his attention, O’Reilly says overall [...]

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 This week:A Wild & Crazy Idea:How Companies Solve Big, Hairy Problems
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted February 6, 2018

This week:
A Wild & Crazy Idea:
How Companies Solve Big, Hairy Problems

This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s [...]

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 Terry at TRU
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By Terry O'Reilly
In Speaking, Uncategorized
Posted February 5, 2018

Terry at TRU

Terry will be speaking in Thompson Rivers University’s Grand Hall on Wednesday, Feb. 7, at 7 p.m. as part of the university’s Common Voices Lecture Series. Tickets to the event are free, but [...]

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 This week:Delicious Names:Marketing Appetite Appeal
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By Terry O'Reilly
In Uncategorized, Under The Influence
Posted January 30, 2018

This week:
Delicious Names:
Marketing Appetite Appeal

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing [...]

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 This I Know Makes CBC Books 2017 Bestsellers in Canada List
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By Terry O'Reilly
In Books, Uncategorized
Posted January 23, 2018

This I Know Makes CBC Books 2017 Bestsellers in Canada List

Very proud to have made CBC Books Bestselling Books in Canada of 2017 list. A big thank you to everyone who picked up a copy of my book This I Know: Marketing Lessons from Under The Influence. To [...]

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 This week:Underwear In Your Mailbox: Subscription Marketing