Kitchener, ON
October 14, 2025
Kitchener Public Library
7pm
Calgary, AB
October 18, 2025
Wordfest Calgary
DJD Dance Theatre
7:30pm – Panel Event
Calgary, AB
October 19, 2025
Central Library
3pm
Toronto, ON
October 23, 2025
Rotman Speaking Series
Desautels Hall
5:30pm
Vancouver, BC
October 25, 2025
Vancouver Writers Festival
Waterfront Theatre
1:30pm
Victoria, BC
October 28, 2025
Munro’s Books
1108 Government St.
7pm
Winnipeg, MB
November 1, 2025
McNally Robinson
Grant Park in the Atrium
7pm
Charlottetown, PE
November 6, 2025
Bookmark
Time TBD
Sackville, NB
November 7, 2025
Tidewater Books
Time TBD
Halifax, NS
November 9, 2025
Afterwords Literary Festival
Bus Stop Theatre
7pm
Richmond Hill, ON
November 20, 2025
Richmond Hill Library
1 Atkinson St.
6:30pm
Ottawa, ON
November 27, 2025
Ottawa International Writers Festival
Location TBD
Time TBD
In Terry’s bestselling book, My Best Mistake, he uncovers the surprising power of screwing up. Now, he turns his incredible eye to the mavericks who go “against the grain” in their work to see what makes them tick and to explore what lessons we can learn from them. People who chose to ignore conventional wisdom, found or invented a better way, questioned the status quo at great sacrifice and pushed for change against all odds.
Some were drummed out of their careers for it but in the end were proven right (Dr. Ignaz Semmelweis). Some were celebrated but had to fight every inch of the way (Norman Lear). Some re-invented their industry but preferred to stay an outsider (Tom Laughlin—aka Billy Jack). Some confounded their competitors with ingenious strategies (NHL coach Roger Neilson). One even saved millions of people around the world, but was humiliated, demoted, and dismissed for her entire career (Dr. Katalin Karikó—co-creator of the COVID vaccine).
All persistent visionaries, each covered in battle scars.
Available now for pre-order at Indigo, Amazon or your favourite indie bookstore.
Launch date: October 14, 2025.
The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake.
In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people’s “mistakes” led to dramatic life changes – losing their jobs, their companies and often their credibility – only for them to discover new opportunities on the other shore. Other people’s mistakes seemed minor, almost insignificant–until they led to a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives.
The fear of failing often holds us back. My Best Mistake will change how you think about screwing up and will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.
Available now at Indigo, Amazon or your favourite indie bookstore.
Audiobook available on Audible or Kobo.
For a signed copy, see below or visit our e-shop.
Over the past 17 years on CBC Radio, Terry has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented the happy housewife. But embedded within those episodes are hundreds of insights and tips for effective marketing. Whether your company is new or old, whether you sell a product or a service, whether your organization is for-profit or non-for-profit,
This I Know: Marketing Lessons from Under The Influence is a collection of marketing epiphanies to help companies outsmart their competitors, not outspend them. This is a book for all the small and medium-sized marketers who can’t afford a high-priced advertising agency.
Available now at Indigo, Amazon or your favourite indie bookstore.
Audiobook available on Audible or Kobo.
For a signed copy, see below or visit our e-shop.
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you’ll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.
Enter Terry O’Reilly and Mike Tennant, the ad men behind popular CBC Radio show, The Age of Persuasion. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all.
From the early players to the Mad Men of the 1960s and beyond, O’Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Available now at Indigo, Amazon or your favourite indie bookstore.
Audiobook available on Audible or Kobo.
For a signed copy, see below or visit our e-shop.