This presentation explains why creating and protecting a brand is so vitally important, whether your organization (or industry) is big or small.
One of the most critical aspects of marketing is to differentiate your product or industry – even when the category is filled with smart competitors. This talk helps your audience understand what a brand is, the enormous benefits branding can deliver and how to carefully create a unique identity. This talk includes:
This talk includes powerful examples of smart branding in a media-rich presentation that demonstrates each point with some of the best branding from around the world.
Budget should never get in the way of great marketing.
In a world where most advertisers don’t have huge budgets to trounce the competition, where small advertisers are up against deeper pockets, and where not–for–profit communicators struggle to make an impact, there is a way to gain remarkable returns.
This presentation explains how to outsmart the competition, not outspend them. All it takes is a different mindset and a different kind of creativity. This talk includes:
This presentation is media-rich and demonstrates amazing ideas from around the world from organizations that chose to spend creativity, not dollars.
Customer Service = Profit.So many companies either don’t understand this rule, or need help implementing it. Great companies know it’s not enough to have customers leave satisfied – the key is to have them leave happy. That is a step beyond service. Superb customer service creates intense customer loyalty and fuels referrals. This talk helps companies or organizations to:
This presentation includes inspiring stories from around the world, and examples of incredible and unexpected customer service ideas that your audience can implement immediately.
This presentation explains why your customers have to feel your message, not just understand it.If you want to truly connect with your customers – and potential customers – you must employ Emotion in your marketing. Most communication is just flat information – aimed solely at the head. Yet we make 80% of our decisions with our heart. This talk helps your audience understand the difference between typical information-based marketing versus the powerful impact of emotionally-charged messages. This presentation includes:
The talk also shows remarkable examples from around the world where advertisers and not-for-profit organizations have used Emotion to achieve outstanding results.
The company with the best story wins.This presentation is about the power of Storytelling. The smartest, most effective marketers in the world use storytelling to persuade. We are all hard-wired to love stories, and every product and service has a compelling story to tell. This talk helps your audience understand how to build stories and gives them the tools to start using storytelling in their own businesses. This presentation includes:
This presentation also includes powerful examples of Canadian and international marketing campaigns that used storytelling in surprising and enormously effective ways.
Changing a negative perception is one of the most challenging tasks you can assign to marketing.Maybe the public thinks your product is old and outdated. Maybe your brand has such a troubled history that you can’t attract new business. Maybe your service is perceived to deliver an undesirable benefit, when in reality, it delivers a highly appealing one. Maybe the tourism to your province or city is dropping because of a negative perception, or maybe rumours or myths are turning potential customers off. The advertising industry has been changing perceptions and behaviour successfully for decades. Your audience will learn how to re-frame their thinking with insights and tools they can apply directly to their business by learning:
This presentation contains powerful examples from a variety of companies and organizations that have tackled what seemed like insurmountable problems, and turned them around just by changing the conversation.
This talk is about creative problem solving.
Most marketers think within the confines of their category. But that is an artificial boundary.When out-of-the-box thinking is applied to strategies, marketing problems can be solved, obstacles can be blasted out of the way, and revenues can dramatically improve. All you have to do is ”jump the fence.” This talk gives the audience inspiring lessons in counterintuitive thinking, and includes:
This presentation is full of utterly remarkable stories of how organizations used counterintuitive thinking to achieve outstanding results. All they did was ‘jump the fence’ in their thinking.