Terry’s Book Club

Any Caddyshack fans out there? The idea for this 1980 movie came from Bill Murray’s brother, Brian Doyle-Murray. It was based on the Murray brother’s childhood summers spent working as caddies on [...]

This month’s book selection was recommended by listener Peter Blackmore. Thanks Peter. I directed hundreds of commercials over the years in Los Angeles and while on those many trips, one of my [...]

I have been a member of teams over the entire course of my career. The creative departments of advertising business are structured to be team-focussed. Writers are teamed with art directors. As a [...]

Here’s a book to beat the February blahs. A.J. Jacobs was an editor at Esquire magazine in 2007 when he wrote this book. As an experiment, he wanted to see if he could go a full year trying to [...]

Aside from the subject of advertising, the largest category in my book collection is biographies. I’ve read hundreds of them. My favourite genre by far. So when I say the Last Train To Memphis: [...]

This remarkable book mines the mysterious process of creativity. It’s one of the best books I’ve read on the subject and I would recommend it as a perfect bookend to Creativity, Inc by Ed [...]

This month’s book recommendation is something a little different. Anyone who listens to our show or podcast knows I am endlessly curious about human behaviour. And I firmly believe that kind of [...]

For this month’s selection, I’m going to recommend an book I read many years ago. It was written in 1982 and spent nine months on the New York Times Best-Seller List. It’s still easy to find [...]

Managing a creative business is never easy. I did it for 25 years and I can say firsthand that a creative company is all about culture. And that creative ideas are as fragile as soap bubbles. But [...]

A few seasons ago, we did an episode on Albert D. Lasker, possibly the most fascinating adman of the 20th century. It was our most listened-to episode of the year. Lasker changed advertising for [...]