Terry’s Book Club

Here’s a book to beat the February blahs. A.J. Jacobs was an editor at Esquire magazine in 2007 when he wrote this book. As an experiment, he wanted to see if he could go a full year trying to [...]

Aside from the subject of advertising, the largest category in my book collection is biographies. I’ve read hundreds of them. My favourite genre by far. So when I say the Last Train To Memphis: [...]

This remarkable book mines the mysterious process of creativity. It’s one of the best books I’ve read on the subject and I would recommend it as a perfect bookend to Creativity, Inc by Ed [...]

This month’s book recommendation is something a little different. Anyone who listens to our show or podcast knows I am endlessly curious about human behaviour. And I firmly believe that kind of [...]

For this month’s selection, I’m going to recommend an book I read many years ago. It was written in 1982 and spent nine months on the New York Times Best-Seller List. It’s still easy to find [...]

Managing a creative business is never easy. I did it for 25 years and I can say firsthand that a creative company is all about culture. And that creative ideas are as fragile as soap bubbles. But [...]

A few seasons ago, we did an episode on Albert D. Lasker, possibly the most fascinating adman of the 20th century. It was our most listened-to episode of the year. Lasker changed advertising for [...]

My favourite movie is To Kill A Mockingbird. The movie was based on a book written by the reclusive Harper Lee. Published in 1960, it still sells close to one million copies per year. Astounding. [...]

This is a gem of a book. It’s not a long read – just 246 pages – perfect for airplane trips and vacations. First there’s the title. Mr. Kibblewhite was the headmaster who expelled [...]