My Best Mistake: Epic Fails and Silver Linings

Terry’s Latest Book: My Best Mistake The host of CBC Radio’s Under the Influence, Terry O’Reilly, uncovers the surprising power of screwing up. The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of […]

‘This I Know’ on The Next Chapter with Shelagh Rogers

Joined the wonderful Shelagh Rogers today on her show “The Next Chapter” to talk about my new book This I Know: Marketing Lessons from Under The Influence and the four commercials I believe changed advertising forever. Listen here.

<strong>Book Tour Schedule</strong>

Terry is currently touring his latest book, This I Know: Marketing Lessons from Under The Influence across the country. Below are book tour events. For a complete list of book tour, press, speaking and Under The Influence show dates, visit our Events calendar. February Feb 23 – WordFest – Calgary Feb 24 – ATB Entrepreneur […]

Join Me At McNally Robinson in Winnipeg

Join me Monday, Feb 27 at McNally Robinson in the Grant Park Shopping Centre for a chat with host Terry MacLoed followed by a Q&A with the audience and a signing of my latest book: This I Know: Marketing Lessons from Under The Influence. We’ll be talking about a few key chapters of the book […]

This I Know: <br>Marketing Lessons from Under The Influence

Terry’s Latest Book: This I Know Over the past 13 years on CBC Radio, Terry has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented the happy housewife. But embedded within those episodes are hundreds of insights and tips for effective marketing. Whether your company is new or […]