This week on Under the Influence:
Red Sheep: The Power of Word-of-Mouth Advertising

This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually [...]

Big News:
The Under the Influence Back Catalogue is Now Available Free of Charge

For the first time ever, our entire back catalogue will be available for podcast download – no more waiting, no more paywalls. So if you missed any of our earlier seasons, here’s your [...]

Event:
Winkler, Manitoba

Fun fact: Did you know that Winkler, Manitoba was recently named the second most entrepreneurial city in Canada? I had the pleasure of talking to some of those entrepreneurs this month about how [...]

This week on Under the Influence:
Little Big Towns: Roadside Attractions As Marketing

This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring [...]

This week on Under The Influence:
Promise Less, Profit More
(An Encore Broadcast)

Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We’ll [...]

This week on Under the Influence:
Objection Overruled: Law Firm Advertising

This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break down the lawyer advertising lawsthat get some [...]

This week:
Air Quality:
Rule-Breaking Radio Advertising

This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about [...]

This week on Under The Influence
The Pompatus of Skippy:
Brand Names In Songs

This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And [...]

This week on Under The Influence:
Monastic Merchandise:
Products Made By Monks

This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal [...]

This week on Under The Influence:
Vending Machines:
Coin-Operated Marketing

This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are [...]