This week:
The Most Interesting Adman in The World: The Story of Albert Lasker
(An Encore Broadcast)

This week, travel back to last season to tell the story of the most interesting adman in the world – Albert Lasker. Lasker had a hand in influencing professional baseball, Planned [...]

This week on Under The Influence
The Pompatus of Skippy:
Brand Names In Songs

This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And [...]

This week on Under The Influence:
Monastic Merchandise:
Products Made By Monks

This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal [...]

This week on Under The Influence:
Vending Machines:
Coin-Operated Marketing

This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are [...]

This week on Under The Influence
A Matter of Time:
The History of Commercial Lengths

This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over [...]

This week on Under The Influence:
Wacky Ad Spaces

This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to [...]

Under The Influence Returns January 3rd

Our 2019 season returns to the airwaves Thursdays and Saturdays at 11:30am on CBC Radio One beginning January 3. We’ve got a fun season planned. See you in the New Year…

Event: Top Ten in Toronto

This November, Terry spoke at the 2018 Top Ten Event in support of Future Possibilities for Kids, where 10 speakers spoke for 10 minutes each about boycotting your old thoughts. A truly inspiring [...]

Watch Terry’s Walrus Talk on Cannabis Marketing

Terry spoke at the latest Walrus Talks event in Ottawa this past October on the subject of cannabis marketing in a post-legalization Canada. Head to the 7:30 mark below for Terry’s talk…

Event: Huntsville

Big thanks to everyone who came out to the Algonquin Theatre in beautiful Huntsville for our event. So much fun.