This week on the final 2019 episode of Under the Influence:
Ask Terry

This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether [...]

This week on Under the Influence:
God Save The Commercial: When Ads Are Banned

This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating [...]

This week on Under the Influence:
The Risk in The Asterisk:
Fine Print & Advertising Disclaimers

This week, we unpack the nuanced world of Advertising Disclaimers.  We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% [...]

This week on Under the Influence:
Bookmarks 2019

This week, it’s our annual Bookmarks episode – where we tell fascinating stories from our research that didn’t make it into the regular season. Like – the shocking reason Beatles [...]

Introducing Terry’s Book Club

I’ve started a Book Club. Every month I’ll make a recommendation and tell you why I think it’s worth reading. You can also recommend books to me there. Check back each month or follow us on [...]

This week on Under the Influence:
Brand Envy 2019

This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to [...]

This week on Under the Influence:
Selling The Dream: Real Estate Advertising
An Encore Broadcast

This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. [...]

This week on Under the Influence:
Under the Influence of My Influences

This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very [...]

This week on Under the Influence:
Best Product In A Leading Role:
Celebrity CEOs

This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by [...]

This week on Under the Influence:
Red Sheep: The Power of Word-of-Mouth Advertising

This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually [...]