Shop Under The Influence Merch This Holiday Season

Visit our Shop page for holiday gift ideas. Books, T-shirts, mugs and more. Including our Holiday Book Bundle – two hardcover books signed by Terry for the specialty price of $59. Happy holidays!

This week on Under the Influence:
Bookmarks 2019

This week, it’s our annual Bookmarks episode – where we tell fascinating stories from our research that didn’t make it into the regular season. Like – the shocking reason Beatles [...]

This week on Under the Influence:
Selling The Dream: Real Estate Advertising
An Encore Broadcast

This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. [...]

This week on Under the Influence:
Under the Influence of My Influences

This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very [...]

This week on Under the Influence:
Best Product In A Leading Role:
Celebrity CEOs

This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by [...]

This week on Under the Influence:
Red Sheep: The Power of Word-of-Mouth Advertising

This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually [...]

The Under the Influence Back Catalogue is Now Available Free of Charge

For the first time ever, our entire back catalogue will be available for podcast download – no more waiting, no more paywalls. So if you missed any of our earlier seasons, here’s your [...]

Event:
Winkler, Manitoba

Fun fact: Did you know that Winkler, Manitoba was recently named the second most entrepreneurial city in Canada? I had the pleasure of talking to some of those entrepreneurs this month about how [...]

This week on Under the Influence:
Little Big Towns: Roadside Attractions As Marketing

This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring [...]

This week on Under The Influence:
Promise Less, Profit More
(An Encore Broadcast)

Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We’ll [...]