This remarkable book mines the mysterious process of creativity. It’s one of the best books I’ve read on the subject and I would recommend it as a perfect bookend to Creativity, Inc by Ed Catmull. Ashton’s basic premise is this: There is no magical shortcut to creativity. No get-creative-quick schemes. Creators spend almost all of […]
Visit our Shop page for holiday gift ideas. Books, T-shirts, mugs and more. Including our Holiday Book Bundle – two hardcover books signed by Terry for the specialty price of $59. Happy holidays!
This week, it’s our annual Bookmarks episode – where we tell fascinating stories from our research that didn’t make it into the regular season. Like – the shocking reason Beatles producer George Martin first met the Fab Four. Why an episode of Mary Tyler Moore was considered to be so morbid that a brand new director had […]
This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We’ll tell the story of how the word “Realtor” was reluctantly blessed by Merriam-Webster, why so many real estate […]
This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very specific cartoon, hilarious actors I worked with and seeing the corner of a billboard flapping in the wind. It’s a little lesson in who’s had me under the influence… […]
This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by the Godfather movies – a few of them are even billion-dollar enterprises. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast. Hope you’ll join […]
This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One […]
For the first time ever, our entire back catalogue will be available for podcast download – no more waiting, no more paywalls. So if you missed any of our earlier seasons, here’s your chance to catch up on any of the over 140 episodes. Begin downloading the Digital Box Set wherever you get your podcasts. […]
Fun fact: Did you know that Winkler, Manitoba was recently named the second most entrepreneurial city in Canada? I had the pleasure of talking to some of those entrepreneurs this month about how to take their brand stories and transform them into marketing. Photos by Kayla Goertzen/The Film Collective.
This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument […]