Under the Influence is back!

Under the Influence is back on the air with a brand new 2020 season. It’s good to be back. Here’s where you can listen this year: CBC Radio: Thursdays and Saturdays at 11:30. Sirius [...]

Age of Persuasion Audiobook Coming Soon

Terry’s first book The Age of Persuasion: How Marketing Ate Our Culture is coming soon to Audible. Stay tuned…

Under The Influence Returns to the Airwaves January 2

We’re within earshot of our 2020 season! Under the Influence returns to the airwaves January 2 with a brand new season. From unique and innovative wedding marketing to how losing sports [...]

Under the Influence named one of Apple Podcasts 2019 Most Popular Shows Overall

A massive thank you to all our loyal listeners who earned us a spot on Apple Podcasts Best Listens of 2019 list as one of the Most Popular Shows Overall. An honour. And it’s all thanks to you.

The Gift of Fear
by Gavin de Becker

The Gift of Fear by Gavin de Becker This month’s book recommendation is something a little different. Anyone who listens to our show or podcast knows I am endlessly curious about human behaviour. [...]

Creativity, Inc.
by Ed Catmull

Managing a creative business is never easy. I did it for 25 years and I can say firsthand that a creative company is all about culture. And that creative ideas are as fragile as soap bubbles. But [...]

Shop our Summer Sale!

Our End of Summer Sale has officially kicked off. Buy a Terstream Tee, get a Terstream Mug free on our Shop page. No discount code required – mug automatically added at checkout. Limit one [...]

The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century
By Jeffrey Cruikshank & Arthur W. Schultz

A few seasons ago, we did an episode on Albert D. Lasker, possibly the most fascinating adman of the 20th century. It was our most listened-to episode of the year. Lasker changed advertising for [...]

The Mockingbird Next Door
By Marja Mills

My favourite movie is To Kill A Mockingbird. The movie was based on a book written by the reclusive Harper Lee. Published in 1960, it still sells close to one million copies per year. Astounding. [...]

This week on our Under the Influence Summer Series
Brands In Cars Getting Coffee:
Sponsorship Marketing

This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause [...]