A massive thank you to all our loyal listeners who earned us a spot on Apple Podcasts Best Listens of 2019 list as one of the Most Popular Shows Overall. An honour. And it’s all thanks to you.
This month’s book recommendation is something a little different. Anyone who listens to our show or podcast knows I am endlessly curious about human behaviour. And I firmly believe that kind of learning can come from any discipline. Gavin de Becker is widely regarded as the foremost expert on the protection of public figures. He […]
Managing a creative business is never easy. I did it for 25 years and I can say firsthand that a creative company is all about culture. And that creative ideas are as fragile as soap bubbles. But what if you could spend a few hours extracting the wisdom from the CEO of one of the […]
Our End of Summer Sale has officially kicked off. Buy a Terstream Tee, get a Terstream Mug free on our Shop page. No discount code required – mug automatically added at checkout. Limit one discount mug per order. Shop away!
The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century
By Jeffrey Cruikshank & Arthur W. Schultz
A few seasons ago, we did an episode on Albert D. Lasker, possibly the most fascinating adman of the 20th century. It was our most listened-to episode of the year. Lasker changed advertising for all time. He brought the concept of “salesmanship” to advertising, which up until then had only been used to deliver news. […]
My favourite movie is To Kill A Mockingbird. The movie was based on a book written by the reclusive Harper Lee. Published in 1960, it still sells close to one million copies per year. Astounding. But here’s the enduring mystery: It was the only book Harper Lee ever wrote. As a matter of fact, she […]
This week on our Under the Influence Summer Series: Brands In Cars Getting Coffee: Sponsorship Marketing
This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We’ll look at how a single phone call from Coca Cola changed Christmas tradition forever, how Barbie […]
Under the Influence is on hiatus until January. But our Summer Series of popular episodes from seasons 5 and 6 has officially kicked off. Here’s when to tune in: Hope you’ll join us.
This is a gem of a book. It’s not a long read – just 246 pages – perfect for airplane trips and vacations. First there’s the title. Mr. Kibblewhite was the headmaster who expelled Daltrey from school. As Daltrey was leaving his office, Kibblewhite yelled “You’ll never make anything of your life, Daltrey.” I often […]
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me a cynical consumer, to which of the Beatles was […]