Under the Influence is back for its 11th season – and Terry’s 17th season on the CBC.

Kicking off the New Year, we wade into the wacky world of Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.

Tune in on your radio January 6th.
Check your podcast app January 9th.

It’s good to be back.