Under the Influence is back! Kicking off the 2022 season, we wade into the wacky world of Bottle Cap Marketing.
We regret to inform you that Season Two is hot and ready for download. Did you know Charles Schulz was rejected by multiple publishers and syndicates? Or that Annie Murphy nearly quit acting before landing Schitt’s Creek? Available now wherever you get your podcasts.
Under the Influence is back on the air for its 11th season (and Terry’s 17th year on the CBC) starting January 6th. We’ve got some fun and timely episodes coming your way this season. Our researchers are hard at work and we’ve locked Terry in the Terstream. Have a safe and happy holiday. We’ll see […]
Under the Influence is back on the air for its 10th season (and Terry’s 16th year on the CBC). Our researchers are hard at work and we’ve locked Terry in his office until July. We’ve got some fun and timely episodes coming your way this season. Including Female Brand Icons and When Spokespeople Switch Brands. […]
We’re within earshot of our 2020 season! Under the Influence returns to the airwaves January 2 with a brand new season. From unique and innovative wedding marketing to how losing sports teams put fans in stands, we’ve got some fun episodes lined up. Tune in Thursdays and Saturdays at 11:30am on CBC Radio One. The […]
A massive thank you to all our loyal listeners who earned us a spot on Apple Podcasts Best Listens of 2019 list as one of the Most Popular Shows Overall. An honour. And it’s all thanks to you.
This week on our Under the Influence Summer Series: Brands In Cars Getting Coffee: Sponsorship Marketing
This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We’ll look at how a single phone call from Coca Cola changed Christmas tradition forever, how Barbie […]
Under the Influence is on hiatus until January. But our Summer Series of popular episodes from seasons 5 and 6 has officially kicked off. Here’s when to tune in: Hope you’ll join us.
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me a cynical consumer, to which of the Beatles was […]
This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzling, but more often than not, they’re rocket fuel. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast. Hope […]