This week on our Under The Influence Summer Series:
Marketing Rock ‘n’ Roll, Pt II
This week, it’s Part Two of “Marketing Rock and Roll.” As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger […]
This week on our Under The Influence Summer Series:
The Psychology of Price
Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season. This week, we’ll explore how we’re all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We’ll […]
This week on our Under The Influence Summer Series:
Elevator Pitches
Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season. This week, we look at the art of the elevator pitch. The definition of an elevator pitch is being able to pitch an idea in the time it takes an elevator […]
Here’s where you can find our 2018 Summer Series on the air
We’ve pulled 10 of our most popular episodes from deep in our archives to put together a mini encore season airing June-August. From Marketing Rock ‘n’ Roll to the Psychology of Price, we’ve got some fun episodes coming your way. Here’s where you can find us on the air this summer along with our podcast:
Event:
Social West
Had an amazing time speaking at this year’s Social West event in Calgary. Big thanks to the 500 people that came out and to the incredible event organizers. Phenomenal talks for business owners and marketers. Great speakers, loads of insights and so well-organized. Will be back next year.
This week on Under The Influence:
Ask Terry 2018
This week, it’s our annual Ask Terry episode – where we answer listener questions on the air. From the inspiration behind our theme song, to why some commercials overstay their welcome, to whether lawn signs really affect elections, this year’s questions were fun and insightful. Listen to a preview here: Hope you’ll join us […]
This week on Under The Influence:
How Tourism Survives A Tragedy
This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top revenue-generating industries and employs one of the biggest workforces. From Toronto’s SARS outbreak to Hurricane Katrina, […]
Upcoming Event:
Join me at WALRUS LIVE 2018
Come celebrate the 15th anniversary of The Walrus with a 3-day gathering about on The Future of Everything. I’ll be speaking on June 14 about the fascinating marketing implications of self-driving cars. For details and ticket info, click here. Hope to see you there!
Thanks for having us, Newfoundland!
Big thanks to the folks in St. John’s who came out to the Arts & Culture Centre for the Art of Influence event. And to our hosts – The Designers. Lovely city, lovely people.
This week on Under The Influence:
Guinness Book of World Ad Records
This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can […]