This week on our Under The Influence Summer Series:
Elevator Pitches

Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season.

This week, we look at the art of the elevator pitch. The definition of an elevator pitch is being able to pitch an idea in the time it takes an elevator to go from the first floor to the second. Distilling a selling idea down to a few words is the ultimate test: If it can be encapsulated in one compelling sentence, it’s strong. If it can’t be, the idea is probably fuzzy.

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