Watch Terry’s Walrus Talk on Cannabis Marketing
Terry spoke at the latest Walrus Talks event in Ottawa this past October on the subject of cannabis marketing in a post-legalization Canada. Head to the 7:30 mark below for Terry’s talk…
Event: Huntsville
Big thanks to everyone who came out to the Algonquin Theatre in beautiful Huntsville for our event. So much fun.
Airstream Mania
It was a cornucopia of beautiful Airstreams up and down the main street of Collingwood, ON, this weekend. A mix of vintage and new trailers – all part of the first annual Urban Air North event. Such a fun event to experience. To learn about my Airstream – “The Terstream” – and its journey from […]
Thanks for another fun season
Big thank you to all our listeners for tuning into our 2018 season. Our show wouldn’t be possible without your ears. See our Events page for a list of events near you during the hiatus. We’ve got a fun 2019 season planned. See you in January.
This week on our Under The Influence Summer Series:
Advertising Alumni
This week, it’s the final show of our 2018 Summer Series. In this episode, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape popular culture, cut their teeth in the world of marketing. From Dr. Seus, Salman Rushdie and Bob Newhart, to Sir […]
This week on our Under The Influence Summer Series:
Viral Videos
This week on our Under The Influence Summer Series, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It’s a world with no rules, fuelled by luck and timing. We’ll look at the most viewed […]
This week on our Under The Influence Summer Series:
Nudge: The Persuasive Power of Whispers
This week on our Under The Influence Summer Series, we look at the subtle art of “nudging.” Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending people a handwritten note when they are behind on their taxes because […]
This week on our Under The Influence Summer Series:
When Brands Mock Other Brands
This week on our Summer Series, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point – and mocking a rival always fuels retaliation. We’ll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, […]
Event
Mixing Business With Pleasure:
An Evening With Terry O’Reilly
Come on out to beautiful Huntsville, Ontario for an evening of marketing insights and fun stories at the Algonquin Theatre on Sept. 27. Join us for a book signing, grab an Under The Influence T-shirt and more. Tickets and details available here. Hope to see you there!
This week on our Under The Influence Summer Series:
Nobody’s Dead Anymore: Marketing Deceased Celebrities
This week on our Summer Series, we look at Marketing Dead Celebrities. It’s become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of controversy. We’ll trace the use of dead celebrities in advertising, we’ll analyze “Dead Q Scores,” we’ll list the top-grossing dead […]