Join Me and Ted Blades Next Week in St. John’s
I’m coming to speak at the Arts & Culture Centre in St. John’s, NFLD on May 19, followed by a fun conversation with old college roommate, Ted Blades of the CBC. Join us for fun stories about marketing and advertising (and Ted will be spilling a few secrets as well). Find tickets and details here. […]
This week:
Colour Schemes:
How Colours Make You Buy
(An Encore Broadcast)
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can trigger a specific desire. A simple change in colours can affect […]
Zig When Others Zag:
Terry’s talk at the Vancouver Island Construction Conference
Terry was recently interviewed by Victoria News after his talk at the Vancouver Island Construction Conference. Here’s an excerpt: “When there’s that much competition it really pays to have the smartest, most unique brand out there because it’s the one way to stand out,” he told the News. “Attention is the oxygen of marketing.” This […]
This week:
Marketing A Negative
This week on Under The Influence, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that […]
This week:
Bookmarks 2018
This week, it’s our annual episode dedicated to great stories from our Under The Influence research that didn’t make the regular season. We’ll tell the story of why Maple Leafs owner Harold Ballard would shut off all water fountains during games, which books are the most stolen from North American libraries, and the day Gordon […]
My Bucket List Trip to
Abbey Road Studios
Last month, I had the once-in-a-lifetime opportunity to tour Abbey Road Studios thanks to my longtime friend and composer, Trevor Morris. Trevor was recording two movie scores in London that week. One at Abbey Road Studios and the other at the beautiful AIR Studios. He brought me along, and now I’m bringing you along: [wonderplugin_gallery […]
This week:
Brand Envy 2018
This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the world’s most timeless sunglasses. Join us for a peek at a […]
This week:
Hey Vern! When Ads Go Hollywood
This week, we look at commercials that made the unlikely leap…to Hollywood. Some became big hit movies, others inspired popular songs. One even became a TV series that was voted one of the worst sitcoms of all time. But that’s what can happen when an ad hitchhikes to Hollywood. Tune in Thursdays and Saturdays at […]
This week
It’s The Little Things:
An Encore Broadcast
This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that help you read the small type on vitamin bottles, hardware stores that give you maps of […]
This week:
Famous Jingles
This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in our minds forever. Once you hear them, learn the melody and start singing the lyrics, you become the advertiser. Hope you’ll […]