This week:
Marketing A Negative

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This week on Under The Influence, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second in its category.

Listen to a preview here:

 

Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast.

Hope you’ll join us.

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