This week on Under The Influence:
Guinness Book of World Ad Records

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This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can be a great marketing strategy.

Preview this week’s episode here:

 

Hope you’ll join us.

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