This week on our Under the Influence Summer Series: Brands In Cars Getting Coffee: Sponsorship Marketing
This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We’ll look at how a single phone call from Coca Cola changed Christmas tradition forever, how Barbie […]
Catch the Under the Influence Summer Series
Under the Influence is on hiatus until January. But our Summer Series of popular episodes from seasons 5 and 6 has officially kicked off. Here’s when to tune in: Hope you’ll join us.
This week on the final 2019 episode of Under the Influence: Ask Terry
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me a cynical consumer, to which of the Beatles was […]
This week on Under the Influence: God Save The Commercial: When Ads Are Banned
This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzling, but more often than not, they’re rocket fuel. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast. Hope […]
This week on Under the Influence: The Risk in The Asterisk: Fine Print & Advertising Disclaimers
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the Presidential attack ads that changed political disclaimers forever. It really puts the “risk” in asterisk. Tune in at 11:30 on CBC Radio One […]
This week on Under the Influence: Bookmarks 2019
This week, it’s our annual Bookmarks episode – where we tell fascinating stories from our research that didn’t make it into the regular season. Like – the shocking reason Beatles producer George Martin first met the Fab Four. Why an episode of Mary Tyler Moore was considered to be so morbid that a brand new director had […]
Join Terry’s Book Club
I’ve started a Book Club. Every month I’ll make a recommendation and tell you why I think it’s worth reading. You can also recommend books to me there. Check back each month or follow us on Twitter, Instagram or Facebook for updates and reminders.
This week on Under the Influence: Brand Envy 2019
This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to a cartoon with virtually no dialogue, this year’s list gives me a mean case of Brand Envy. Tune […]
This week on Under the Influence:
Selling The Dream: Real Estate Advertising – An Encore Broadcast
This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We’ll tell the story of how the word “Realtor” was reluctantly blessed by Merriam-Webster, why so many real estate […]
This week on Under the Influence:
Under the Influence of My Influences
This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very specific cartoon, hilarious actors I worked with and seeing the corner of a billboard flapping in the wind. It’s a little lesson in who’s had me under the influence… […]