This week on Under the Influence:
Best Product In A Leading Role:
Celebrity CEOs
This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by the Godfather movies – a few of them are even billion-dollar enterprises. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast. Hope you’ll join […]
This week on Under the Influence:
Red Sheep: The Power of Word-of-Mouth Advertising
This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One […]
The Under the Influence Back Catalogue is Now Available Free of Charge
For the first time ever, our entire back catalogue will be available for podcast download – no more waiting, no more paywalls. So if you missed any of our earlier seasons, here’s your chance to catch up on any of the over 140 episodes. Begin downloading the Digital Box Set wherever you get your podcasts. […]
Event:
Winkler, Manitoba
Fun fact: Did you know that Winkler, Manitoba was recently named the second most entrepreneurial city in Canada? I had the pleasure of talking to some of those entrepreneurs this month about how to take their brand stories and transform them into marketing. Photos by Kayla Goertzen/The Film Collective.
This week on Under the Influence:
Little Big Towns: Roadside Attractions As Marketing
This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument […]
This week on Under The Influence:
Promise Less, Profit More
(An Encore Broadcast)
Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We’ll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating […]
This week on Under the Influence:
Objection Overruled: Law Firm Advertising
This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break down the lawyer advertising lawsthat get some firms in trouble, we’ll look at the controversial billboard that got one lawyer death threats and the YouTube campaign that went viral – […]
This week:
Air Quality:
Rule-Breaking Radio Advertising
This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to save lives and why some journalists are using music as a censorship loophole. Join […]
This week on Under The Influence
The Pompatus of Skippy:
Brand Names In Songs
This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of your favourite songs. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our […]
This week on Under The Influence:
Monastic Merchandise:
Products Made By Monks
This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cases, the products sell well and sell fast. And the reasons why…are fascinating. Tune in Thursdays […]