This week on Under The Influence:
Promise Less, Profit More
(An Encore Broadcast)

Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We’ll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history, and how two companies looked at a shoe and made millions by throwing away the laces. 

Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast.

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