This week, we unpack the nuanced world of Advertising Disclaimers.
We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the Presidential attack ads that changed political disclaimers forever. It really puts the “risk” in asterisk.
Tune in at 11:30 on CBC Radio One or subscribe to our podcast.
Hope you’ll join us.