How To Fly A Horse:
The Secret History of Creation, Invention and Discovery
by Kevin Ashton
This remarkable book mines the mysterious process of creativity. It’s one of the best books I’ve read on the subject and I would recommend it as a perfect bookend to Creativity, Inc by Ed Catmull. Ashton’s basic premise is this: There is no magical shortcut to creativity. No get-creative-quick schemes. Creators spend almost all of […]
Under The Influence Returns to the Airwaves January 2
We’re within earshot of our 2020 season! Under the Influence returns to the airwaves January 2 with a brand new season. From unique and innovative wedding marketing to how losing sports teams put fans in stands, we’ve got some fun episodes lined up. Tune in Thursdays and Saturdays at 11:30am on CBC Radio One. The […]
Under the Influence named one of Apple Podcasts 2019 Most Popular Shows Overall
A massive thank you to all our loyal listeners who earned us a spot on Apple Podcasts Best Listens of 2019 list as one of the Most Popular Shows Overall. An honour. And it’s all thanks to you.
The Gift of Fear
by Gavin de Becker
This month’s book recommendation is something a little different. Anyone who listens to our show or podcast knows I am endlessly curious about human behaviour. And I firmly believe that kind of learning can come from any discipline. Gavin de Becker is widely regarded as the foremost expert on the protection of public figures. He […]
Shop Under The Influence Merch This Holiday Season
Visit our Shop page for holiday gift ideas. Books, T-shirts, mugs and more. Including our Holiday Book Bundle – two hardcover books signed by Terry for the specialty price of $59. Happy holidays!
You Can Negotiate Anything
by Herb Cohen
For this month’s selection, I’m going to recommend an book I read many years ago. It was written in 1982 and spent nine months on the New York Times Best-Seller List. It’s still easy to find online. Author Herb Cohen was one of the world’s top negotiators. He was brought in when corporations needed to […]
Creativity, Inc.
by Ed Catmull
Managing a creative business is never easy. I did it for 25 years and I can say firsthand that a creative company is all about culture. And that creative ideas are as fragile as soap bubbles. But what if you could spend a few hours extracting the wisdom from the CEO of one of the […]
Shop our Summer Sale!
Our End of Summer Sale has officially kicked off. Buy a Terstream Tee, get a Terstream Mug free on our Shop page. No discount code required – mug automatically added at checkout. Limit one discount mug per order. Shop away!
The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century
By Jeffrey Cruikshank & Arthur W. Schultz
A few seasons ago, we did an episode on Albert D. Lasker, possibly the most fascinating adman of the 20th century. It was our most listened-to episode of the year. Lasker changed advertising for all time. He brought the concept of “salesmanship” to advertising, which up until then had only been used to deliver news. […]
The Mockingbird Next Door
By Marja Mills
My favourite movie is To Kill A Mockingbird. The movie was based on a book written by the reclusive Harper Lee. Published in 1960, it still sells close to one million copies per year. Astounding. But here’s the enduring mystery: It was the only book Harper Lee ever wrote. As a matter of fact, she […]