This week:
A Wild & Crazy Idea:
How Companies Solve Big, Hairy Problems

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This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes. Sometimes the only solution is a wild and crazy idea.

Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast.

Hope you’ll join us.

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