This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes. Sometimes the only solution is a wild and crazy idea.
Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast.
Hope you’ll join us.