This week on our Under The Influence Summer Series:
When Brands Mock Other Brands

This week on our Summer Series, we look at brands that mock other brands.

It’s a risky strategy, as one company has to ridicule another brand to make a point – and mocking a rival always fuels retaliation. We’ll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple, how Apple mocked Samsung, and how Apple kind of perfected mocking when it set its sights on Microsoft.

Tune in Mondays at 7:30pm and Saturdays at 11:30am on CBC Radio One or subscribe to our podcast.

Hope you’ll join us.