This is a gem of a book. It’s not a long read – just 246 pages – perfect for airplane trips and vacations. First there’s the title. Mr. Kibblewhite was the headmaster who expelled [...]
Here is a list of the best advertising and business books I’ve read, and why I recommend them. “CONSUMER REPUBLIC” Using Brands To Get What You Want, Make Corporations Behave and Maybe Even [...]
This I Know: Marketing Lessons from Under The Influence is a collection of marketing epiphanies to help companies outsmart their competitors, not outspend them. This is a book for all [...]
Terry’s Latest Book: This I Know Over the past 13 years on CBC Radio, Terry has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented [...]
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