Over the past 13 years on CBC Radio, Terry has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented the happy housewife. But embedded within those episodes are hundreds of insights and tips for effective marketing. Whether your company is new or old, whether you sell a product or a service, whether your organization is for-profit or non-for-profit,
This I Know: Marketing Lessons from Under The Influence is a collection of marketing epiphanies to help companies outsmart their competitors, not outspend them. This is a book for all the small and medium-sized marketers who can’t afford a high-priced advertising agency.
Available now at Indigo, Amazon or your favourite indie bookstore.
Audiobook available on Audible or Kobo.
For a signed copy, see below or visit our e-shop.