This week on our Under The Influence Summer Series:
Advertising Alumni
This week, it’s the final show of our 2018 Summer Series. In this episode, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape popular culture, cut their teeth in the world of marketing. From Dr. Seus, Salman Rushdie and Bob Newhart, to Sir […]
This week on our Under The Influence Summer Series:
Viral Videos
This week on our Under The Influence Summer Series, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It’s a world with no rules, fuelled by luck and timing. We’ll look at the most viewed […]
This week on our Under The Influence Summer Series:
Nudge: The Persuasive Power of Whispers
This week on our Under The Influence Summer Series, we look at the subtle art of “nudging.” Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending people a handwritten note when they are behind on their taxes because […]
This week on our Under The Influence Summer Series:
When Brands Mock Other Brands
This week on our Summer Series, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point – and mocking a rival always fuels retaliation. We’ll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, […]