This week:
Celebrities: Living To Tell The Tales
This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan Arkin defied all advertising norms and why an afternoon behind the mic makes Alec Baldwin sweat. Celebrities cost big money, have big opinions and make big […]
This week:
Kentucky Fried Brand Myths
This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It’s easy to accept rumours as truth because they’re usually dramatic and juicy. But many of the myths you’ve heard and maybe even passed along are actually…untrue. Hope you’ll join […]
This week:
Comic Book Ads
This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be yours for just a dollar. You probably spent your allowance on one or two in your day… Hope you’ll join us.
Terry’s Two Cents on 2018’s Super Bowl Ads for the Globe and Mail
Terry was interviewed by the Globe and Mail on this year’s Super Bowl ad touchdowns and letdowns. “While the Ram commercial certainly got his attention, O’Reilly says overall there wasn’t “an earth-shattering, standout commercial” in Super Bowl LII. He would know. The creator of the CBC radio show Under the Influence dedicated a program to Super Bowl […]
This week:
A Wild & Crazy Idea:
How Companies Solve Big, Hairy Problems
This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes. Sometimes the only solution is a wild and crazy idea. Tune in Thursdays and […]
Terry at TRU
Terry will be speaking in Thompson Rivers University’s Grand Hall on Wednesday, Feb. 7, at 7 p.m. as part of the university’s Common Voices Lecture Series. Tickets to the event are free, but limited. For availability, click here. Terry spoke with Kamloops This Week about his upcoming talk: “During his keynote speech, O’Reilly will address […]