This week:
Delicious Names:
Marketing Appetite Appeal

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today…

Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast.

Hope you’ll join us.