This week:
Delicious Names:
Marketing Appetite Appeal

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This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today…

Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast.

Hope you’ll join us.

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