Kicking off our 2018 season, we explore how some of the craziest fads are marketed. We’ll look at how one student’s school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired…by doctors.
From the Thighmaster to the Pet Rock, we’ll break down what makes fads so absolutely irresistible. Hope you’ll join us.

Pink Flamingos & The Yellow Pages: The Surprising Stories Behind the Colors of Our World by Bob Hambly
I’ve always been fascinated by how colours influence our lives. And our decisions. Colours are sometimes easy to ignore on a superficial level, but the