This week:
Put It Between Your Knees & Squeeze:
Marketing A Fad

Kicking off our 2018 season, we explore how some of the craziest fads are marketed. We’ll look at how one student’s school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired…by doctors.
From the Thighmaster to the Pet Rock, we’ll break down what makes fads so absolutely irresistible. Hope you’ll join us.

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