Creativity, Inc.
by Ed Catmull
Managing a creative business is never easy. I did it for 25 years and I can say firsthand that a creative company is all about culture. And that creative ideas are as fragile as soap bubbles. But what if you could spend a few hours extracting the wisdom from the CEO of one of the […]
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The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century
By Jeffrey Cruikshank & Arthur W. Schultz
A few seasons ago, we did an episode on Albert D. Lasker, possibly the most fascinating adman of the 20th century. It was our most listened-to episode of the year. Lasker changed advertising for all time. He brought the concept of “salesmanship” to advertising, which up until then had only been used to deliver news. […]