The Mockingbird Next Door
By Marja Mills
My favourite movie is To Kill A Mockingbird. The movie was based on a book written by the reclusive Harper Lee. Published in 1960, it still sells close to one million copies per year. Astounding. But here’s the enduring mystery: It was the only book Harper Lee ever wrote. As a matter of fact, she […]
This week on our Under the Influence Summer Series: Brands In Cars Getting Coffee: Sponsorship Marketing
This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We’ll look at how a single phone call from Coca Cola changed Christmas tradition forever, how Barbie […]
Catch the Under the Influence Summer Series
Under the Influence is on hiatus until January. But our Summer Series of popular episodes from seasons 5 and 6 has officially kicked off. Here’s when to tune in: Hope you’ll join us.