My radio show gives the public a rare backstage pass into the world of advertising and my keynote talks and books help advertisers become smarter marketers. Welcome.
Today on Under The Influence, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to save lives and why some journalists are using music as a censorship loophole. Join us as we assess the current air quality. 📻 Tune in at 11:30 on CBC Radio One or subscribe to our #podcast. Hope you’ll join us.
The track list from last week’s episode about Distress Purchases - the things we need in life but quietly resent having to pay for.
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I've always believed that, at the end of the day, it still comes down to a blank page and an idea.
