Persuasion is an art.

Welcome. Our radio show and podcast gives the public a rare backstage pass into the world of advertising. My keynote talks and books help advertisers become smarter marketers.

Where's Ter?

Getting ready to a live podcast recording at Reid’s Distillery on Sept. 28th!

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Biography

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Biography

This is my story and i'm sticking to it.

About

I've always believed that, at the end of the day, it still comes down to a blank page and an idea.

About

I've always believed that, at the end of the day, it still comes down to a blank page and an idea.