Recording the credits for next week’s episode about Celebrity CEOs. 💸 #Terstream

Today on Under the Influence, we look at Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far. 📻 Tune in at 11:30 on CBC Radio One or subscribe to our #podcast. Listen live or on demand via the #CBCRadio app. Hope you’ll join us.

Coming up this week. 🎙

Ever wear clothes while listening to Under the Influence? Head to our website - terryoreilly.ca/shop (link in bio) - and grab your very own #Terstream tee. Unisex sizing. 👀

For the first time ever, the entire Under The Influence archive of past episodes is becoming available for podcast download free of charge. No more waiting, no more paywalls. So if you missed any of our earlier seasons, here’s your chance to catch up on any of the over 140 episodes. 🕰 Today, we release the next four episodes of Season 3. Swipe for their titles. ➡️ If you don’t know how to subscribe to a podcast, subscribing is easy! Visit the “Subscribe” highlight in our bio for step-by-step instructions on each device.

Listening to a few revisions on an upcoming episode about celebrities with their very own brands. #Terstream

Music from last week’s episode about Roadside Attractions As Marketing. 🚗

Speaking to a large group of doctors today about using counterintuitive thinking to solve thorny problems.