Persuasion is an art.

Welcome. Our radio show and podcast gives the public a rare backstage pass into the world of advertising. My keynote talks and books help advertisers become smarter marketers.

Where's Ter?

I'm working on an episode about advertisers who use "horror" in their ads.

News

Contact

.

Contact

Get in touch.

Biography

.

Biography

This is my story and i'm sticking to it.

About

I've always believed that, at the end of the day, it still comes down to a blank page and an idea.

About

I've always believed that, at the end of the day, it still comes down to a blank page and an idea.