Persuasion is an art.
Welcome. Our radio show and podcast gives the public a rare backstage pass into the world of advertising. My keynote talks and books help advertisers become smarter marketers.
Under the Influence Is Back for its 12th Season
Under the Influence returns to the airwaves for its 12th season – and Terry’s 18th year on the CBC. And we’ve got a fun season in store. Here’s a sneak peek.
‘We Regret To Inform You’ Season 3 Is Ready To Binge
We regret to inform you Season Three of The Rejection Podcast is hot and ready for download. 60 episodes available now to binge wherever you get your podcasts.
Under the Influence Is Back for its 11th Season
Under the Influence is back! Kicking off the 2022 season, we wade into the wacky world of Bottle Cap Marketing.