Persuasion is an art.
Welcome. Our radio show and podcast gives the public a rare backstage pass into the world of advertising. My keynote talks and books help advertisers become smarter marketers.

Where's Ter?
Busy writing an exciting episode on boring products.
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Apostrophe Podcasts
Under the Influence Is Back for its 11th Season
Under the Influence is back! Kicking off the 2022 season, we wade into the wacky world of Bottle Cap Marketing.
January 10, 2022

Apostrophe Podcasts
‘We Regret To Inform You’ Season 2 Is Ready To Binge
We regret to inform you that Season Two is hot and ready for download. Did you know Charles Schulz was rejected by multiple publishers and syndicates? Or that Annie Murphy nearly quit acting before landing Schitt’s Creek? Available now wherever you get your podcasts.
January 9, 2022

Apostrophe Podcasts
Introducing Alone Together
A life of solitude was imposed on millions of us during the pandemic due to the coronavirus. Being alone is a life chosen deliberately by some; others are just alone, not by choice.
November 15, 2021