Persuasion is an art.
My radio show gives the public a rare backstage pass into the world of advertising and my keynote talks and books help advertisers become smarter marketers. Welcome.
Ever wonder why there is a Gideon bible in every hotel room?
Ever wonder how it gets there?
As with so many things in life, the answer is rooted in marketing.
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This is my story and I'm sticking to it.
I've always believed that, at the end of the day, it still comes down to a blank page and an idea.