A builder in Istanbul was developing a huge apartment complex that was being marketed as “Artful Living.” But the development was going to take two years to build, and in order to attract tenants during the construction phase the site needed ongoing word-of-mouth. So they created an “Artful Construction Site” by painting the construction equipment wild colours. The artful construction idea was covered in online blogs, magazines and national newspapers. And it ignited colourful chatter from the public for two years. 🏳️🌈 To learn more, listen to this week’s episode about Word-of-Mouth Advertising. Link in bio.
One restaurant used a deck of cards. A bank uses silver phones. Penn & Teller do it by marching out of the theatre. Today at 11:30 on #CBCRadio One, we explore how businesses get people talking about them. 🎙
Recording the credits for next week’s episode about Celebrity CEOs. 💸 #Terstream
Today on Under the Influence, we look at Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far. 📻 Tune in at 11:30 on CBC Radio One or subscribe to our #podcast. Listen live or on demand via the #CBCRadio app. Hope you’ll join us.
Ever wear clothes while listening to Under the Influence? Head to our website - terryoreilly.ca/shop (link in bio) - and grab your very own #Terstream tee. Unisex sizing. 👀
For the first time ever, the entire Under The Influence archive of past episodes is becoming available for podcast download free of charge. No more waiting, no more paywalls. So if you missed any of our earlier seasons, here’s your chance to catch up on any of the over 140 episodes. 🕰 Today, we release the next four episodes of Season 3. Swipe for their titles. ➡️ If you don’t know how to subscribe to a podcast, subscribing is easy! Visit the “Subscribe” highlight in our bio for step-by-step instructions on each device.
Listening to a few revisions on an upcoming episode about celebrities with their very own brands. #Terstream
Music from last week’s episode about Roadside Attractions As Marketing. 🚗
Speaking to a large group of doctors today about using counterintuitive thinking to solve thorny problems.
The show must go on. Working on an upcoming episode from the airport. 🛩
Traveled to Winkler, Manitoba, last week to talk to some very successful entrepreneurs. My message was to use their own genuine stories to stand out in the marketplace. And to be bold in their marketing. (📷 by Kayla Goertzen/The Film Collective)
Waiting for this reflection to turn green. #Terstream
Today on Under the Influence, we explore Roadside Attractions as Marketing - interesting and often quirky landmarks that put small towns on the map. 📍 We’ll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument to attract both human and non-human visitors. 📻 Tune in at 11:30am on #CBC Radio One or subscribe to our #podcast. You can also stream the show at any time via our website (link in bio) or the #CBCRadio app.
Producer Debbie O’Reilly having yet another bright idea. #Terstream
Today on Under the Influence, we look at Roadside Attractions As #Marketing. 🎙 Tune in at 11:30 on CBC Radio One or subscribe to our #podcast. You can also stream the show at any time via our website (link in bio) or the #CBCRadio app.
Working on an episode today about celebrities that actually sell their own products. #Terstream
The latest release of our Digital Box Set has landed. ➡️ Head to your favourite podcast app to listen.
Tracks from last week’s episode about Disgustingly Effective advertising mascots. 🤢
Fun fact: Did you know that Winkler, Manitoba was recently named the second most entrepreneurial city in Canada? This week I had a chance to talk to some of those entrepreneurs about how to take their brand stories and transform them into marketing. (📷: Matt Penner)
Late night in the #Terstream recording a few revisions on our upcoming Word of Mouth Advertising episode. Grab a mug @ terryoreilly.ca/shop. ☕️👀 (link in bio).
This morning on Under The Influence, we look at Disgustingly Effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have one thing in common: they’re disgustingly lucrative. 📻 Tune in at 11:30 on CBC Radio One or subscribe to our #podcast. Stream the show any time at the link in our bio or the #CBCRadio app. Hope you’ll join us.
Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have one thing in common: they’re disgustingly lucrative. 🎙 Tune in at 11:30 on CBC Radio One or subscribe to our #podcast. Hope you’ll join us.
Quick trip to the east coast to speak to smart realtors about marketing.
