Happier than I look. Shot by middle daughter on the lake.
This week on our Under The Influence Summer Series, we look at the subtle art of “nudging.” — Schools, marketers and even governments are now using small #nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending people a handwritten note when they are behind on their taxes because a handwritten note gets their attention, or putting the image of a housefly in urinals so men had something to aim at, thereby eliminating overspray by 80%. Or the simple act of getting high school kids to fill out a college application before they graduated was the nudge that changed the course of their lives. Nudges are small, almost invisible, and often controversial. It’s a fascinating new aspect of #influence. — Tune in this evening at 7:30pm or Saturdays at 11:30am on #CBCRadio One or subscribe to our #podcast. Hope you’ll join us.
Looking forward to telling some stories at the Dufferin County Museum on August 26. Link in bio for details.
Today on our Under The Influence Summer Series, we look at When Brands Mock Other Brands. — It’s a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We’ll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple, how Apple mocked Samsung, and how Apple kind of perfected mocking when it set its sights on Microsoft. — Tune in at 11:30 on #CBCRadio One or subscribe to our #podcast. Hope you’ll join us.
Had a big meeting about our upcoming 14th season at CBC today. Always stop to stare at the home of Casey & Finnegan when I’m there.
Come on out to the Algonquin Theatre in Huntsville, ON, Sept 27 for an evening of small business #marketing insights and amusing war stories. — Join me for a talk, Q&A, book signing, grab an Under The Influence T-shirt & more. Tickets available at the link in our bio. Hope to see you there.
Ahhh, sitting on a boat listening to some good live music.
Up next on #CBCRadio One, we continue our encore Summer Series with: Lookin’ Out For Number One. — Do your favourite brands march up with the rest of Canada’s? Find out at 11:30 or download our #podcast now. Hope you’ll join us
Enjoying my morning cuppa on the dock. terryoreilly.ca/shop 👀
Late night recording Amazon Alexa Skills for a new Under The Influence trivia game. Stay tuned... #Terstream
Take us with you this long weekend. 🚗💨 To listen to a free chapter of my audiobook ‘This I Know: #Marketing Lessons from Under The Influence’, visit the link in our bio - where you’ll also find direct links to Audible and Kobo. Safe travels.
August has arrived. So have our new T-shirts. Check them out on our site - terryoreilly.ca/shop.
Another glorious sunset at the cottage. #nofilter
You voted, we printed. Brand new Under The Influence goodies available now at terryoreilly.ca/shop (link in bio). Swipe for more 👀👕☕️. #Terstream
Working on a new Amazon Alexa Skill for a fun Under The Influence trivia game coming soon... #Terstream #Airstream
Up next on #CBCRadio One, our Summer Series continues with ‘Marketing Dead Celebrities’. The list of top-earning “delebs” may surprise you... — Tune in at 11:30 on #CBC Radio One or subscribe to our podcast. Hope you’ll join us.
It’s the #CollingwoodElvisFestival this weekend. Here’s a throwback to meeting a couple Elvi in 2016. And to my bucket list trip to Graceland in ‘05.
Come on out to beautiful Huntsville, Ontario, for an evening of marketing insights and fun stories at the Algonquin Theatre, Sept. 27th. Join us for a book signing, grab an Under The Influence t-shirt and more. 🎯 Tickets and details at the link in bio. Hope to see you there!
This evening on our Summer Series, we dig deep into our archives to look at Marketing Dead Celebrities. — It’s become a $2 billion industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of controversy. We’ll trace the use of dead celebrities in advertising, we’ll analyze “Dead Q Scores,” we’ll list the top-grossing dead celebrities, and we’ll tell some amazing stories about ads that featured Audrey Hepburn, Michael Jackson, Fred Astaire and Marilyn Monroe – and how their families felt about those commercials It’s a brave new world now that nobody’s dead anymore. Hope you’ll join us.
If your #marketing seems like a 500-piece puzzle - all sky - read or listen to a free chapter of my book on our website - link in bio. #ThisIKnow 🎯
Today on our Under The Influence Summer Series, it’s part two of our Marketing Rock ‘n’ Roll episode. — As the 1980s unfold, technology changes rock #marketing forever with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began - but was saved by Mick Jagger and a one dollar bill. — Tune in at 11:30 on #CBCRadio One or subscribe to our #podcast. Hope you’ll join us.
Tomorrow on our Summer Series, we dig deep into our archives to look at how rock ‘n’ roll is marketed and sold. 🎙 — Tune in Saturday at 11:30 on #CBCRadio One or download our #podcast now.
The #Terstream’s screen door is sportin’ a new look. #Airstream
