Up at the cottage this weekend for a little quiet time. Working on another book. ⛄️
Who created the first album art ever? Why did the police insist a marksman be present during a Pink Floyd album cover photo shoot? What famous record jacket is considered the worst of all time? Tune in to Album Covers As Marketing today at 11:30 on #CBCRadio One - or download our #podcast now. 🎵
Today on Under the Influence, we look at Album Covers As Marketing. Album covers are an art form. The photography, illustration and design of a record jacket can often dictate the success of an album. And the stories behind some of the most iconic rock ‘n’ roll albums in history are fascinating. We’ll look at a world famous record cover that was almost ruined by a zipper, why flights at Heathrow Airport had to be grounded in the name of one band’s cover art and which album jacket is considered to be the worst of all time. Tune in at 11:30 on #CBCRadio One or download our #podcast now. 🎧
Editing an upcoming episode called Set Jetters - any guesses as to what it’s about? (☕️ - terryoreilly.ca/shop).
From the creators of Under The Influence comes a brand new series - We Regret To Inform You: The Rejection Podcast. Stories of successful people who faced debilitating career rejection and the inspiring ways they triumphed. Coming soon from our brand new #podcast company @apostrophepod. Follow us there for more.
A brand new podcast from the creators of Under the Influence. 🤚🏼 @apostrophepod
Oh the weather outside is frightful. And the ice around our door is not delightful.
The track list from this week’s episode Putting Fans In Stands: How Sports Teams Sell Tickets. 🏈⚾️🏀⚽️🏒
Sports teams have to sell a lot of tickets to stay healthy. But how do you sell tickets in the minor leagues? How do you sell hockey tickets in the desert? What if it’s a losing team? Putting Fans In Stands: How Sports Teams Sell Tickets - today at 11:30am on #CBCRadio One. Or download our #podcast now. 🏈⚾️🏀⚽️🏒
This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic game plan. Tune in today at 11:30 on #CBCRadio One or download our #podcast now. Hope you’ll join us. ⚾️🏈🏀⚽️
The track list from this week’s episode about Small Brands That Beat The Big Boys.🎵Goliath, meet David.
It doesn’t happen often, but sometimes small brands outsell the big ones. Even with tiny marketing budgets, these small brands hammer the industry giants. Goliath, meet David. Tune in at 11:30 on #CBCRadio One to hear those stories or download our #podcast now. #Terstream
Working on an episode today all about the fascinating world of wedding marketing. 👰🤵
Today on Under the Influence, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny soda brand that obliterates Coca Cola in Scotland. And a bubble gum-flavoured drink that takes down all the giants only in Peru. Goliath, meet David. Tune in at 11:30 on #CBCRadio One or download our #podcast now. Hope you’ll join us.
Working on an interesting episode today about Airports As Brands. ✈️ Coming up this season.
The track list from our first episode of the 2020 season: Marketing TV Shows. 📺
This month’s #TerrysBookClub selection is now posted: Last Train To Memphis by Peter Guralnick. 📖 Tap the link in bio to find out why it’s one of my favourite biographies. And why I recommend it even to non-Elvis fans.
Under the Influence returns TODAY with our brand new 2020 season. It’s good to be back. To kick things off, this week we step into the highly competitive world of Television Marketing. Between Netflix, Amazon, Crave and more, the marketing of TV shows has become a rat-race. And in a world where we can watch anything anytime, luring viewers back each week calls for some serious outside the box #marketing. Tune in at 11:30 on #CBCRadio One or download our #podcast now. Hope you’ll join us.
