This week
It’s The Little Things:
An Encore Broadcast

This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep [...]

This week:
Famous Jingles

This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in [...]

Event:
Terry in Barrie

Big thanks to the folks in Barrie who came out to the Georgian College campus for a fun talk about the Power of Storytelling. Loved meeting the next generation of marketers.   For more [...]

This week:
Brands Are People, Too:
Products Named After Inventors

This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry [...]

The Audio Book Version of This I Know Is Available Now

So happy to announce that after countless hours in the Terstream, you can now find This I Know: Marketing Lessons from Under The Influence on both Audible and Kobo. I hope you enjoy it.

This week:
Worthless To Priceless

This week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might be scraps on the ground that people stepped over, [...]