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Under The Influence airs on CBC Radio One
January 18, 2018 @ 11:30 am - 12:00 pm EST
This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs-down, apprehension within the agency or even that the initial research declared them failures. But they survived and thrived because someone said…Damn The Torpedoes.
Hope you’ll join us.