Under The Influence Returns January 3rd

Our 2019 season returns to the airwaves Thursdays and Saturdays at 11:30am on CBC Radio One beginning January 3. We’ve got a fun season planned. See you in the New Year…

Thanks for another fun season

Big thank you to all our listeners for tuning into our 2018 season. Our show wouldn’t be possible without your ears. See our Events page for a list of events near you during the hiatus. [...]

This week on our Under The Influence Summer Series:
Advertising Alumni

This week, it’s the final show of our 2018 Summer Series. In this episode, we look at famous people who began their careers in advertising. Many of the people who have gone on to shape [...]

This week on our Under The Influence Summer Series:
Viral Videos

This week on our Under The Influence Summer Series, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed [...]

This week on our Under The Influence Summer Series:
When Brands Mock Other Brands

This week on our Summer Series, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point – and mocking a rival always [...]

Event
Mixing Business With Pleasure:
An Evening With Terry O’Reilly

Come on out to beautiful Huntsville, Ontario for an evening of marketing insights and fun stories at the Algonquin Theatre on Sept. 27. Join us for a book signing, grab an Under The Influence [...]

This week on our Under The Influence Summer Series:
Nobody’s Dead Anymore:
Marketing Deceased Celebrities

This week on our Summer Series, we look at Marketing Dead Celebrities. It’s become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but [...]

This week on our Under The Influence Summer Series:
Marketing Rock ‘n’ Roll, Pt II

This week, it’s Part Two of “Marketing Rock and Roll.” As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one [...]

This week on our Under The Influence Summer Series:
The Psychology of Price

Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season. This week, we’ll explore how we’re all influenced by [...]

This week on our Under The Influence Summer Series:
Elevator Pitches

Welcome to our Under The Influence Summer Series, where we pull shows from deep in our archives to bring you a 10-episode encore season. This week, we look at the art of the elevator pitch. The [...]