Under The Influence

Under the Influence is back on the air for its 10th season (and Terry’s 16th year on the CBC). Our researchers are hard at work and we’ve locked Terry in his office until July. [...]

We’re within earshot of our 2020 season! Under the Influence returns to the airwaves January 2 with a brand new season. From unique and innovative wedding marketing to how losing sports [...]

A massive thank you to all our loyal listeners who earned us a spot on Apple Podcasts Best Listens of 2019 list as one of the Most Popular Shows Overall. An honour. And it’s all thanks to you.

This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause [...]

Under the Influence is on hiatus until January. But our Summer Series of popular episodes from seasons 5 and 6 has officially kicked off. Here’s when to tune in: Hope you’ll join us.

This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether [...]

This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating [...]

This week, we unpack the nuanced world of Advertising Disclaimers.  We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% [...]

This week, it’s our annual Bookmarks episode – where we tell fascinating stories from our research that didn’t make it into the regular season. Like – the shocking reason Beatles [...]

This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to [...]