This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzling, but more often than not, they’re rocket fuel. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast. Hope […]
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the Presidential attack ads that changed political disclaimers forever. It really puts the “risk” in asterisk. Tune in at 11:30 on CBC Radio One […]
I’ve started a Book Club. Every month I’ll make a recommendation and tell you why I think it’s worth reading. You can also recommend books to me there. Check back each month or follow us on Twitter, Instagram or Facebook for updates and reminders.
This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to a cartoon with virtually no dialogue, this year’s list gives me a mean case of Brand Envy. Tune […]