The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century
By Jeffrey Cruikshank & Arthur W. Schultz
A few seasons ago, we did an episode on Albert D. Lasker, possibly the most fascinating adman of the 20th century. It was our most listened-to episode of the year. Lasker changed advertising for all time. He brought the concept of “salesmanship” to advertising, which up until then had only been used to deliver news. […]