This week on Under the Influence:
Bookmarks 2019

This week, it’s our annual Bookmarks episode – where we tell fascinating stories from our research that didn’t make it into the regular season. Like – the shocking reason Beatles [...]

Join Terry’s Book Club

I’ve started a Book Club. Every month I’ll make a recommendation and tell you why I think it’s worth reading. You can also recommend books to me there. Check back each month or follow us on [...]

This week on Under the Influence:
Brand Envy 2019

This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to [...]

This week on Under the Influence:
Selling The Dream: Real Estate Advertising
An Encore Broadcast

This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. [...]

This week on Under the Influence:
Under the Influence of My Influences

This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very [...]