This week on Under the Influence: Bookmarks 2019
This week, it’s our annual Bookmarks episode – where we tell fascinating stories from our research that didn’t make it into the regular season. Like – the shocking reason Beatles producer George Martin first met the Fab Four. Why an episode of Mary Tyler Moore was considered to be so morbid that a brand new director had […]
Join Terry’s Book Club
I’ve started a Book Club. Every month I’ll make a recommendation and tell you why I think it’s worth reading. You can also recommend books to me there. Check back each month or follow us on Twitter, Instagram or Facebook for updates and reminders.
This week on Under the Influence: Brand Envy 2019
This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to a cartoon with virtually no dialogue, this year’s list gives me a mean case of Brand Envy. Tune […]
This week on Under the Influence:
Selling The Dream: Real Estate Advertising – An Encore Broadcast
This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We’ll tell the story of how the word “Realtor” was reluctantly blessed by Merriam-Webster, why so many real estate […]
This week on Under the Influence:
Under the Influence of My Influences
This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very specific cartoon, hilarious actors I worked with and seeing the corner of a billboard flapping in the wind. It’s a little lesson in who’s had me under the influence… […]