This week on Under the Influence:
Best Product In A Leading Role:
Celebrity CEOs
This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by the Godfather movies – a few of them are even billion-dollar enterprises. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One or subscribe to our podcast. Hope you’ll join […]
This week on Under the Influence:
Red Sheep: The Power of Word-of-Mouth Advertising
This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far. Tune in Thursdays and Saturdays at 11:30 on CBC Radio One […]
The Under the Influence Back Catalogue is Now Available Free of Charge
For the first time ever, our entire back catalogue will be available for podcast download – no more waiting, no more paywalls. So if you missed any of our earlier seasons, here’s your chance to catch up on any of the over 140 episodes. Begin downloading the Digital Box Set wherever you get your podcasts. […]
Event:
Winkler, Manitoba
Fun fact: Did you know that Winkler, Manitoba was recently named the second most entrepreneurial city in Canada? I had the pleasure of talking to some of those entrepreneurs this month about how to take their brand stories and transform them into marketing. Photos by Kayla Goertzen/The Film Collective.
This week on Under the Influence:
Little Big Towns: Roadside Attractions As Marketing
This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument […]