This week on Under The Influence:
Promise Less, Profit More
(An Encore Broadcast)

Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We’ll [...]

This week on Under the Influence:
Objection Overruled: Law Firm Advertising

This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break down the lawyer advertising lawsthat get some [...]