This week on Under The Influence
A Matter of Time:
The History of Commercial Lengths
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing lengths of commercials that’s so fascinating. It’s the reasons why. Tune in Thursdays and Saturdays at 11:30 on CBC Radio […]