This week on Under The Influence:
Monastic Merchandise:
Products Made By Monks
This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cases, the products sell well and sell fast. And the reasons why…are fascinating. Tune in Thursdays […]
This week on Under The Influence:
Vending Machines:
Coin-Operated Marketing
This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you can find in vending machines around the world may surprise you. Listen to a preview here: Tune in Thursdays […]
This week on Under The Influence
A Matter of Time:
The History of Commercial Lengths
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing lengths of commercials that’s so fascinating. It’s the reasons why. Tune in Thursdays and Saturdays at 11:30 on CBC Radio […]
This week on Under The Influence:
Wacky Ad Spaces
This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to get creative. From urinals and sheep to foreheads and armpits, welcome to the world of wacky ad spaces. Tune in Thursdays and Saturdays at 11:30 on CBC […]