This week on Under The Influence
A Matter of Time:
The History of Commercial Lengths

This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over [...]

This week on Under The Influence:
Wacky Ad Spaces

This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to [...]