Upcoming Event:
Join me at WALRUS LIVE 2018
Come celebrate the 15th anniversary of The Walrus with a 3-day gathering about on The Future of Everything. I’ll be speaking on June 14 about the fascinating marketing implications of self-driving cars. For details and ticket info, click here. Hope to see you there!
Thanks for having us, Newfoundland!
Big thanks to the folks in St. John’s who came out to the Arts & Culture Centre for the Art of Influence event. And to our hosts – The Designers. Lovely city, lovely people.
This week on Under The Influence:
Guinness Book of World Ad Records
This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can […]
Join Me and Ted Blades Next Week in St. John’s
I’m coming to speak at the Arts & Culture Centre in St. John’s, NFLD on May 19, followed by a fun conversation with old college roommate, Ted Blades of the CBC. Join us for fun stories about marketing and advertising (and Ted will be spilling a few secrets as well). Find tickets and details here. […]
This week:
Colour Schemes:
How Colours Make You Buy
(An Encore Broadcast)
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can trigger a specific desire. A simple change in colours can affect […]
Zig When Others Zag:
Terry’s talk at the Vancouver Island Construction Conference
Terry was recently interviewed by Victoria News after his talk at the Vancouver Island Construction Conference. Here’s an excerpt: “When there’s that much competition it really pays to have the smartest, most unique brand out there because it’s the one way to stand out,” he told the News. “Attention is the oxygen of marketing.” This […]
This week:
Marketing A Negative
This week on Under The Influence, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that […]