This week:
Delicious Names:
Marketing Appetite Appeal
This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today… Tune in Thursdays and Saturdays […]
This I Know Makes CBC Books 2017 Bestsellers in Canada List
Very proud to have made CBC Books Bestselling Books in Canada of 2017 list. A big thank you to everyone who picked up a copy of my book This I Know: Marketing Lessons from Under The Influence. To see the full list, visit CBC Books.
This week:
Underwear In Your Mailbox:
Subscription Marketing
This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top-up. You can subscribe to just about anything these days – and some of […]
This week:
Damn The Torpedoes
This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs-down, apprehension within the agency or even that the initial research declared them failures. But they survived and […]
This week:
I See A Little Silhouetto Of A Brand:
How Old School Products Survive
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today. We’ll look at how one company makes money by retiring its products, why another partnered up with its […]
This week:
Put It Between Your Knees & Squeeze:
Marketing A Fad
Kicking off our 2018 season, we explore how some of the craziest fads are marketed. We’ll look at how one student’s school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired…by doctors. From the Thighmaster to the Pet […]
Under The Influence Is Back With a Brand New Season
Under The Influence returned to the airwaves January 4th with a brand spanking new season. Hope you’ll join us…