Alberta Beef Industry Conference/ February 16, 2017/ Red Deer, Alberta
ATB Financial/ February 22, 2017/ Banff, Alberta
Wordfest Presents Terry O'Reilly (http://wordfest.com/session/wordfest-presents-terry-oreilly/)/ February 23, 2017/ Calgary, Alberta
ATB Entrepreneur Centres (https://www.atbentrepreneurcentre.com/calgary-events/terryoreilly?schedule=b75933cd-a8ec-e611-80fa-3863bb35dcd8)/ February 24 & 25, 2017/ Calgary & Edmonton, Alberta


Terry is frequently asked to speak to companies and organizations on the power of marketing. A very passionate (and humorous) presenter, he has a unique and insightful viewpoint on what it takes to truly connect with customers in this day and age. He talks about the power of big ideas, and how those ideas can change perceptions and behaviour. His themes are applicable to any sector, as he focusses on the thinking behind effective campaigns, out-of-the-box strategic insights, how to create a powerful identity, why brands matter (big or small), and how to cut through the data smog with ideas that are impossible to ignore.

People Speak About Terry 

Terry spoke at the evening banquet of the GrowCanada conference and he was fantastic. Delegates received a copy of his book, and at the end of the night delegates not only made sure they took the book home with them, but they also wanted to get it signed for a chance to talk to Terry. His ability to infuse humour into a powerful message and really tap into how to tell our story was extremely well-received.

Jillian Bender
GrowCanada Conference Coordinator

Terry, you were a massive hit and the office was a buzz after your departure. You have given us a lot of inspiration and 'homework' which will be of great value. Thank you for the great job done.

Blake Jarrett
President, Blake Jarrett & Company

Just a short note to say how much of a pleasure it was to have you as a guest speaker at our conference last week. It truly was a perfect message both professionally scripted and beautifully directed. You knocked it out of the park.

John D. Byrne
Managing Director, Senior Vice President, BMO Nesbitt Burns


Terry recently delivered the keynote address at our annual Client Conference on “The Power of Counter-Intuitive Thinking”. The content and message of his presentation was right on target --- timely, relevant, clear and applicable --- with conference delegates overwhelmingly rating Terry’s session as “Outstanding!"

Mark Ripplinger
President & CEO, Everlink Payment Services Inc.


Your presentation was a highlight of the conference for many participants, helping us to better understand what it takes to truly connect with customers in this day and age and the power of big ideas to change perceptions and behavior.

Kim Lockhart
National Director, Talent Managements & Learning Partnerships
United Way Centraide Canada


Talking advertising to a group of advertising agency principals is a tough gig. Not for Terry O’Reilly. He was the keynote speaker at the 2015 Trans-Canada Advertising Agency Network conference where he discussed the future of the industry with delegates & the broader community. His insights and observations, wrapped in his own brand of storytelling, left the crowd wanting more. With a mix of information, anecdotes and humour Terry knocked it out of the park.
Derek Riedle Founder, Strategic & Creative Counsel, Revolution Strategy


Terry kept the audience riveted with his remarkable storytelling ability. The feedback from his conference session was that his speaking style and his visual presentation were punchy and impactful. The power of his speaking style is in his ability to draw the listeners in so his experiences become personal for them, too. He is always a popular draw, which is why we have had him speak at our conference more than once.

Colleges Ontario


The talk by Terry was well received by our group. We received a good road map as to how to go about the marketing of our specialty. Everybody is now energised and anxious to get going. It was everything I expected.

Dr. Ian Milne, Ottawa


Terry absolutely captivated the audience with his wit, wisdom and charm. He has inspired a whole community to put more emotion in their marketing. His message has an impact that is lasting. Since the day Terry came into our collective lives,his legacy to our community is such that "what would Terry do?" is oft repeated.

Parry Sound Chamber of Commerce


Terry delivered an engaging, thoughtful and instructive address to our Summit stakeholders. He clarified the importance of storytelling and demonstrated that meaningful connections are rooted in making your message personal. Terry’s storytelling was inspiring and contagious. He entertained and moved us while demonstrating the powerful effect of “story". Also, Terry was very generous with his time, making sure all who wanted to greet him or be photographed with him were not disappointed.
Portia MacDonald-Dewhirst, MA
Canadian Agricultural Human Resource Council



It has been a real joy to work with Terry O’Reilly and his team for his participation in The Influence Event. His research and presentation delivery was top notch and our audience loved his thought-provoking wisdom and humour. The ideas and lessons shared were applicable across a wide audience of entrepreneurs and corporate executives - Terry really rocked the stage!

Susan Regier
The Influence Event




Terry is also a firm believer in the use of emotion in advertising, and that you don't need a big budget to be successful. He deconstructs the marketing business, and carefully explains the craft and nuances of advertising. His presentations are media rich, showing examples from around the world that delight, entertain and teach valuable lessons that audience members can apply to their business as soon as they leave the room.


Speaking Topics:


“The Power of Branding”


This presentation explains why creating and protecting a brand is so vitally important, whether your company (or organization) is big or small.

One of the most critical aspects of marketing is to differentiate your product – even when the category is filled with smart competitors. This talk helps your audience understand what a brand is, the enormous benefits branding can deliver, and how to carefully create a unique identity. This talk includes:

This talk includes powerful examples of smart branding in a media-rich presentation that demonstrates each point with some of the best branding from around the world.

“Don’t Outspend Them, Outsmart Them”


Budget should never get in the way of great marketing.

In a world where most advertisers don’t have huge budgets to trounce the competition, where small advertisers are up against deeper pockets, and where not–for–profit communicators struggle to make an impact, there is a way to gain remarkable returns.

This presentation explains how to outsmart the competition, not outspend them. All it takes is a different mindset and a different kind of creativity. This talk includes:

This presentation is media-rich and demonstrates amazing ideas from around the world from organizations that chose to spend creativity, not dollars.

“Customer Service IS Marketing”


Customer Service = Profit.

So many companies either don’t understand this rule, or need help implementing it. Great companies know it’s not enough to have customers leave satisfied – the key is to have them leave happy. That is a step beyond service. Superb customer service creates intense customer loyalty and fuels referrals. This talk helps companies or organizations to:

This presentation includes inspiring stories from around the world, and examples of incredible and unexpected customer service ideas that your audience can implement immediately.

“The Power of Emotion in Marketing”


This presentation explains why your customers have to feel your message, not just understand it.

If you want to truly connect with your customers – and potential customers – you must employ Emotion in your marketing. Most communication is just flat information – aimed solely at the head. Yet we make 80% of our decisions with our heart.

This talk helps your audience understand the difference between typical information-based marketing versus the powerful impact of emotionally-charged messages. This presentation includes:

The talk also shows remarkable examples from around the world where advertisers and not-for-profit organizations have used Emotion to achieve outstanding results.

“If You Don't Have A Story, You Don't Have A Business"


The company with the best story wins.

This presentation is about the power of Storytelling. The smartest, most effective marketers in the world use storytelling to persuade. We are all hard-wired to love stories, and every product and service has a compelling story to tell. This talk helps your audience understand how to build stories and gives them the tools to start using storytelling in their own businesses. This presentation includes:

This presentation also includes powerful examples of Canadian and international marketing campaigns that used storytelling in surprising and enormously effective ways.

“Changing the Conversation"


Changing a negative perception is one of the most challenging tasks you can assign to marketing.

Maybe the public thinks your product is old and outdated. Maybe your brand has such a troubled history that you can’t attract new business. Maybe your service is perceived to deliver an undesirable benefit, when in reality, it delivers a highly appealing one. Maybe the tourism to your province or city is dropping because of a negative perception, or maybe rumours or myths are turning potential customers off.

The advertising industry has been changing perceptions and behaviour successfully for decades. Your audience will learn how to re-frame their thinking with insights and tools they can apply directly to their business by learning:

This presentation contains powerful examples from a variety of companies and organizations that have tackled what seemed like insurmountable problems, and turned them around just by changing the conversation.

“Jump The Fence: The Power of Counterintuitive Thinking"


Most marketers think within the confines of their category. But that is an artificial boundary.

When out-of-the-box thinking is applied to strategies, marketing problems can be solved, obstacles can be blasted out of the way, and revenues can dramatically improve. All you have to do is ”jump the fence.”

This talk gives the audience inspiring lessons in counterintuitive thinking, and includes:

This presentation is full of utterly remarkable stories of how organizations used intuitive thinking to achieve outstanding results. All they did was 'jump the fence' in their thinking.

Companies Terry has spoken to




Talk To Terry

Under The Influence

Subscribe to Podcast


About The Site



Age of Persuasion (Book)

Favourite Books

Favourite Links

Master Episode Lists