Master Episode List

 

O'Reilly on Advertising

 
  1. When Ads Go Too Far
  2. So You Want to Be a Voice Actor
  3. Celebrities In Advertising
  4. A Brief History of Advertising
  5. The Science of Advertising
  6. David and Goliath Ad Stories
  7. Music in Advertising
  8. The Sparhawk Beer Story (AKA "From Suits to Nuts")
  9. The Five Men Who Invented My Job
  10. The Wrath of Cannes
  11. Humour in Ads
  12. Art of the PSA
  13. In Radio, You Are the Art Director
  14. Greatest Beer Ads
  15. International Ads – A Look Around The World
  16. The Importance of Branding
  17. Using Music as a Character
  18. Advocacy Ads – Selling an Idea, Not a Product
  19. Moments – Moments That Made Commercials Great
  20. Campaigns
  21. Good Briefs, Bad Briefs, Ugly Briefs
  22. The Great Debate – Creative vs Effective
  23. Great Writing
  24. Fashions in Ad Creative – Trends
  25. Desert Island Reel – Terry's Favourite Spots of All Time
 


 

The Age of Persuasion

Season 1
 

 
  1. Clutter
  2. The Language of Persuasion
  3. Rinse and Repeat
  4. Yoots – Youth Marketing
  5. The Lesson of Clark Gable's Undershirt
  6. The Long and Short of It
  7. Breaking The Contract
  8. The Rise and Fall and Rise of Branded Entertainment
  9. The Human Face of Persuasion
  10. All The World's a Marketing Opportunity
  11. Walk 1.6 Kilometres In My Shoes
  12. Strange But True Tales of Market Research
  13. Love, Marriage and Sexual Tension
  14. Branding A Nation
  15. The Persuasive Power of Storytelling
  16. Protecting The Celebrity Brand
  17. Goin' To The Show: Super Bowl Ads
  18. A Sense of Persuasion
  19. Leaving Your Mark
  20. The YouTube Revolution
  21. By Any Other Name
  22. Guerrillas In Our Midst
  23. Frontiers and Boundaries
  24. Reviving The Brand
  25. It's The Insight, Stupid
  26. Award in Edgewise
  27. The Wall of Cynicism
  28. The Future of Persuasion
  29. Do This Or Die
 

Season 2

 
  1. There's Never A Marques of Queensbury Around When You Need One
  2. The Sport of Persuasion
  3. Old Media, New Media, Borrowed Media, Blue Media
  4. Branding The News
  5. Guerrillas In Our Midst (Repeat – Season I)
  6. Everything I Need To Know About Life I Learned From Agency Pitches
  7. Leaving Your Mark
  8. 23 Things I'd Like To change About Advertising
  9. Reviving The Brand
  10. The Trouble With Big
  11. Royal Jelly
  12. Advertisers As Censors
  13. Award In Edgewise (Repeat – Season I)
  14. Crowd Control
  15. The Strategy of Persuasion
  16. In Defence of Advertising
  17. It's The Insight, Stupid (Repeat – Season I)
  18. Emotion
  19. The Myth of Mass Marketing
  20. Selling War
  21. Frontiers and Boundaries (Repeat – Season I)
  22. Advertising As The New Sugar Daddy
  23. Persuasion In The Niches
  24. Six Remarkable Brands -- Oprah Winfrey, The Beatles, Muhammad Ali, Lego, Las Vegas and The Polar Bear
 

Season 3

 
  1. A Taste For Blood: Direct Marketing
  2. Recession Marketing
  3. Nasty Is The New Nice
  4. Rethink The Shark
  5. According To Hoyle
  6. The Human Face of Persuasion (Repeat – Season I)
  7. Breaking The Contract (Repeat – Season I)
  8. Commandeering Holidays
  9. Great Canadian Campaigns
  10. Repetition, Repetition, Repetition
  11. Sun Tzu and The Art of Persuasion
  12. A Taste For Blood: Direct Marketing (Repeat – Season II)
  13. Selling God
  14. Brand Loyalty
  15. Big and Small
  16. Recession Marketing (Repeat – Season III)
  17. The Real Deal: Authenticity
  18. The Myths of Persuasion
  19. Marketing The Invisible
  20. Great Canadian Campaigns (Repeat – Season III)
  21. Entertainment Or Nothing
  22. The Museum of Persuasion
  23. Urban Legends
  24. Embracing New Media
  25. Ask Terry
 

Season 4

 
  1. Marketing The Unpleasant
  2. Buzz
  3. Pitchmen
  4. Heroes & Villains
  5. Persuasion Fail
  6. Slogans
  7. Categories
  8. Are People Idiots?
  9. Being There: Selling Experiences
  10. Marketing The Unpleasant (Repeat – Season IV)
  11. All Things Being Equal: Parity Products
  12. Context
  13. Buzz (Repeat – Season IV)
  14. Oddballs: Singular Campaigns
  15. Privacy
  16. Pitchmen (Repeat – Season IV)
  17. Where Power Resides
  18. Profiles In Marketing Courage
  19. Negative Advertising
  20. Opportunism
  21. A Few More Remarkable Brands
  22. Ask Terry Some More
  23. Mad Men
 

Season 5

 
  1. Green Marketing
  2. Luxury Advertising
  3. Candid Commercials
  4. Speed Bumps
  5. Marketing Pioneers
  6. Even More Remarkable Brands
  7. Marketing The Unpleasant (Repeat – Season IV)
  8. AOP Goes To The Movies
  9. The Commercials You Grew Up With
  10. Burn The Boats
  11. Pitchmen (Repeat – Season IV)
  12. Mad Women
  13. Dynamic Duos: The Famous Partnerships In Advertising
  14. Three Foot Marketing
  15. All Things Being Equal: Parity Products (Repeat – Season IV)
  16. The Happy Homemaker: How Advertising Invented The Housewife (Part One)
  17. The Happy Homemaker: How Advertising Invented The Housewife (Part Two)
  18. Opportunism (Repeat – Season IV)
  19. The Sound of Persuasion
  20. Ageism In Advertising
  21. Slogans (Repeat – Season IV)
  22. Terry's Book Club
  23. Diversity In Advertising
  24. Ask Terry Again
 


 

Under The Influence

Season 1
 

 
  1. A New BRIC In The Wall
  2. Men Are From Sears: Women Are From Bloomingdale's
  3. Voices of Influence
  4. Great Brands That Never Advertise
  5. Getting Personal In The Classified Ads
  6. Big Chill Marketing: The Influence of Music
  7. The Marketing Genius of Steve Jobs – Part I
  8. The Marketing Genius of Steve Jobs – Part II
  9. Movie Marketing
  10. Marketing In A Crisis
  11. Accidental Brands
  12. Handcuffed By Brand Image
  13. When Big Brands Houdini
  14. Mascots
  15. Charlie Bit My Ad: When Advertising Works Too Well
  16. Sex In Advertising
  17. Hyper-Targeting
  18. Colour Schemes: How Colours Make You Buy
  19. Brand Envy
  20. When Brands Apologize: Sorry Seems To Be The Smartest Word
  21. Books, Books, Books
  22. LGBT Advertising
  23. It's The Little Things
  24. Striking Images: Matchbook Advertising
  25. Dear Terry
 

Season 2

 
  1. Shame: The Secret Tool of Marketing
  2. A Prize In Every Box: Premiums, toys and Box-Tops
  3. Timing Is Everything
  4. Radio is Dead: Long Live Radio
  5. Buy Less: How Some Companies Profit By Asking You To Spend Less
  6. Look What They've Done To My Song, Ma
  7. Colour Schemes: How Colours Make Us Buy (Repeat – Season I)
  8. Coming Soon: The Art of The Movie Trailer
  9. Marketing Stunts
  10. Billion Dollar Brands
  11. Tales of Customer Service
  12. Selling Danger
  13. Hyper-Targeting: How Brands Track You Online (Repeat – Season I)
  14. Famous Marketing Blunders
  15. Game Shows As Marketing
  16. Loss Leaders: How Companies Profit By Losing Money
  17. Brand Envy
  18. It's The Little Things (Repeat – Season I)
  19. Nothing In Common: How Hollywood Portrays Ad People
  20. Real Time Advertising
  21. Nobody's Dead Anymore: Marketing Deceased Celebrities
  22. Shame: The Secret Tool of Marketing (Repeat – Season II)
  23. Trust In Advertising
  24. This I Know
  25. Dear Terry
 

Season 3

 
  1. Looking Out For #1
  2. The Psychology of Price
  3. Cause Marketing
  4. Marketing Rock 'N Roll – Part I
  5. Marketing Rock 'N Roll – Part II
  6. Marketing The Olympics
  7. Ambush Marketing
  8. Radio Is Dead: Long Live Radio (Repeat – Season II)
  9. Have It Your Way: How Mass Customization Is Changing Marketing
  10. Viral Videos
  11. Advertising Alumni
  12. Sunny With A Chance of Mousetraps: How Weather Affects Marketing
  13. Tales of Customer Service (Repeat – Season II)
  14. Elevator Pitches
  15. Terry's Bookshelf
  16. Brand Envy (2014)
  17. Nudge: The Persuasive Power of Whispers
  18. Game Shows As Marketing (Repeat – Season II)
  19. When Founders Are The Face of The Company
  20. Selling Death
  21. 21st Century Brands
  22. Looking Out for #1 (Repeat – Season III)
  23. Satisfaction Guaranteed
  24. When Brands Mock Other Brands
  25. Dear Terry
 

Season 4

 
  1. Strange Brands
  2. Controversy Advertising
  3. Selling Ugly
  4. Selling The Moon – Part I
  5. Selling The Moon – Part II
  6. Marketing Hit Songs
  7. Sunny With A Chance of Mouse Traps: How Weather Affects Marketing (Repeat – Season III)
  8. For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
  9. Geography As Branding
  10. The Sharing Economy
  11. Giftvertising
  12. Nudge: The Persuasive Power of Whispers (Repeat - Season III)
  13. The Marketing Innovations Episode
  14. Limited Edition Brands
  15. Tourism Marketing
  16. Brand Envy (2015)
  17. Show Me The Money: The World of Product Placement
  18. Elevator Pitches (Repeat - Season III)
  19. Even In The Dark: How Packaging Persuades You To Buy
  20. Sue Me, Sue You Blues: Famous Advertising Lawsuits
  21. Bookmarks
  22. The Internet of (Marketing) Things
  23. Brand Envy (2015) (Repeat - Season IV)
  24. Selling Yourself: The Art of Personal Branding
  25. Ask Terry
 

Season 5

   
  1. How Marketing Created Rituals
  2. Promise Less, Profit More
  3. Zombie Brands
  4. When Marketers Lie
  5. Small Move, Big Gain
  6. Words Invented By Marketers
  7. Tourism Marketing (Repeat - Season IV)
  8. Movie Merchandising
  9. Achilles Heel Advertising: Repositioning The Competition
  10. Live and Let Buy: Where You Live Dictates What You Purchase
  11. Liar For Hire: And Other Strange Service Companies
  12. Sue Me Sue You Blues: Famous Advertising Lawsuits (Repeat - Season IV)
  13. Bouncing Back: How Marketers Survive Debacles
  14. World's Oldest Brands
  15. Business As Unusual: The World of B2B Advertising
  16. Brand Envy (2016)
  17. Selling Yourself: The Art of Personal Branding (Repeat - Season IV)
  18. Strange Bedfellows: Advertising & Porn - Part I
  19. Strange Bedfellows: Advertising & Porn - Part II
  20. Radio Still Makes Waves
  21. Persuasive Perks: The World of Loyalty Programs
  22. Bookmarks (2016)
  23. When Madison Avenue Met Broadway: The World of Industrial Musicals
  24. Commercial Parodies
  25. Ask Terry (2016)