While advertising and marketing do heave under reams of research, Terry has always believed that, at the end of the day, it still comes down to a blank page and an idea.
That’s why persuasion is an art.
Terry’s radio show, his keynote talks and his books are dedicated to breaking down that art, by looking back and gazing forward.
Terry is a 30+ year adman who takes you on a personal tour through the hallways, boardrooms and recording studios of the advertising industry.
He discusses the bigger issues of marketing and how it affects the public. He also reveals the nuances and small, but vital, aspects of marketing that only insiders know.
You’ll find entries that also discuss the nuances and small, but vital, aspects of marketing that only insiders know. Read on, and you’ll find the history of his radio series, Under The Influence, master episode lists and links to help you listen to the programs. There is also a rich reading list of marketing books he highly recommends.
Plus, this site gives you a way to contact him for speaking engagements and roundtable consulting.
But most of all, Terry connects the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication.
Sprinkled, of course, with the humour required to deal with it all.