Amazon.com
Source: acaliforclass.blogspot.com

WE’RE NOT HAPPY UNTIL YOU’RE NOT HAPPY!

Recently, I received a telemarketing call from a bank asking if I would consider becoming their customer. Besides not liking telemarketing calls interrupting my dinner, I had another problem with the call. I was already a customer of that bank. …

Subway Jalapeno 250

GREAT MARKETING SHOULD INDUCE SALES, NOT EYE ROLLING.

During the recent Wimbledon broadcast on TV a few weeks ago, a commercial came on for the “Subway Jalapeno 250.” It was a Nascar Race. I looked over at my wife and said, “The Jalapeno 250? Really??” Then tennis commentator …

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HELLO WBEZ LISTENERS.

This week, we are unveiling a new, updated radio program.

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BIG CHILL MARKETING

This week, we explore the use of hit songs in advertising.