Terry's Second Book Available for              Pre-Order

Over the past 11 years on CBC Radio, Terry has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented the happy housewife. But embedded within those ...

Canadian Librarians Include 'This I Know' in Top Picks for February

This I Know: Marketing Lessons from Under The Influence is the only non-fiction book to be included ...


I'm turning this 1969 Airstream trailer into a mobile recording studio, and I'm photodocumenting the entire process on social media. Everything inside it now - the kitchen, beds and washroom - is coming out, and super cool recording studio is going in ...

Under The Influence: Passport Revoked: When Brands Fail Internationally

In this episode, we explore why some big brands fail ...

Speaking Dates

Tirecraft/ January 24, 2017/ Montreal, Quebec
Mortgage Architects/ February 10, 2017/ Cancun
Growing Rural Tourism/ February 15, 2017/ Camrose, Alberta



Terry is frequently asked to speak to companies and associations on the power of advertising. A very passionate presenter, he has very unique and insightful views on what it takes ...

Talk To Terry

One of the things Terry loves to do is inspire people to create more effective marketing.
He's often invited into companies to talk about the potential of big ideas and the power ...

About this Site

While advertising and marketing do heave under reams of research, I have always believed that, at the end of the day, it still comes down to a blank page and an idea ...


Before Pirate Radio & Television, Terry spent 10 years as an award-winning copywriter at several of the most creative advertising agencies in Canada ...

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Age of Persuasion (Book)

Favourite Books

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Master Episode Lists