iTunes chooses Under The Influence as one of the best podcasts of 2015

We're so thrilled that this year, Under The Influence was featured on the iTunes "Best of 2015" podcast list. A big thank you goes out to all of our subscribers.

It's #AskTerry Time Again

Got a question about advertising? Always wondered about some aspect of marketing? Is there a commercial you want to know more about? Here’s your chance to get that answer. Our annual ...

Under The Influence 2016 Broadcast Schedule

Our 2016 season of Under The Influence airs THURSDAYS and Saturdays at 11:30 on CBC Radio One. Sirius XM listeners tune in Mondays at 8am, Thursdays ...

Under The Influence: Bookmarks 2016

The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don’t fit ...


Speaking Dates

2016 Strategic Marketing Conference/ May 31, 2016/ Ottawa, ON
Farm & Food Care Canada/ June 1, 2016/ Ottawa, ON


Terry is frequently asked to speak to companies and associations on the power of advertising. A very passionate presenter, he has very unique and insightful views on what it takes ...

Talk To Terry

One of the things Terry loves to do is inspire people to create more effective marketing.
He's often invited into companies to talk about the potential of big ideas and the power ...

About this Site

While advertising and marketing do heave under reams of research, I have always believed that, at the end of the day, it still comes down to a blank page and an idea ...


Before Pirate Radio & Television, Terry spent 10 years as an award-winning copywriter at several of the most creative advertising agencies in Canada ...

Favourite Links

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Age of Persuasion (Book)

Favourite Books

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Master Episode Lists